Pubs and brewing group Greene King is to be the new official ale partner of Premiership rugby club Gloucester.

Bury St Edmunds-based Greene King has a agreed a deal running for seven seasons from the start of the 2017-18 campaign, including pouring rights for its lead and seasonal beers at the club’s Kingsholm stadium.

It means that Greene King beers will be served and all 11 bars around the ground and at a dedicated real ale bar located near gate one.

At least four Greene King beers will be available during any one game, including the likes of Greene King IPA, Old Speckled Hen and Abbot Ale plus rotating selection of the brewer’s seasonal and speciality ales.

In addition, The Shed – the terrace stand celebrated for hosting some of the club’s most dedicated fans – will become officially known as the Greene King Shed.

Joe Parks, Greene King on trade sales director, said: “We’ve been an avid champion of rugby at all levels for many years and we’ll be bringing this same commitment to Gloucester Rugby.

“Our investment in bars around Kingsholm as well as increasing the beer range available will give fans more choice and an even better home ground experience, and we look forward to growing a great relationship with the club and its supporters over the seasons ahead.”

Announcing the deal on the club’s website, Gloucester Rugby’s commercial director, Mike Turner, said: “We’re very pleased to welcome Greene King to our family of Official Partners.

“Real ale is always a popular product on matchdays, and the introduction of Greene King’s iconic beer range at Kingsholm is yet another step taken in enhancing the matchday experience for our fans.”