Partly Cloudy

Partly Cloudy

max temp: 21°C

min temp: 19°C

ESTD 1874 Search

Ashbocking: James White Drinks makes national final of FSB WorldPay UK Business Awards

14:23 21 April 2014

Lawrence Mallinson of James White Drinks .

Lawrence Mallinson of James White Drinks .

A Suffolk-based juice maker whose drinks helped propel British athletes to Olympic success has been named among the country’s best small businesses.

shares

James White Drinks Ltd scooped the East Anglia regional title in the FSB WorldPay UK Business Awards, winning £500, and will now go forward to the national final.

The company, from Ashbocking, near Ipswich, is owned by entrepreneur Lawrence Mallinson who has developed the “Beet It shot” in response to research revealing the health properties of beetroot juice.

It has proved a hit with many elite sports players, including Olympic and Paralympic athletes, Premier League football clubs and international rugby teams.

Scientists have discovered that beetroot juice, which is naturally high in dietary nitrate, can help lower blood-pressure and, because it increases the flow of blood and therefore oxygen to the extremities of the body, it has also been seized upon by athletes seeking improvements in performance levels.

Following an enquiry from the England rugby team about using beetroot juice, the James White Drinks developed the Beet It shot, a small concentrated beetroot juice which delivers a consistent dose of 0.4g nitrate, which has proved to be the perfect dose.

Mr Mallinson said: “We were in the right place at the right time when this discovery was made. There is so much research now going into the health-giving qualities of beetroot juice – it is remarkable that a small East Anglian company is supplying more than 100 university research teams, all over the world.”

Colin Willman, chairman of FSB (Member Services) Ltd, said: “The FSB WorldPay UK Business Awards are designed to raise the profile of small businesses across the UK and to highlight the crucial role they play in supporting the economy. We’ve had a record number of entries this year, so it’s a great achievement for James White Drinks Ltd to be selected as the overall winner for their area.”

Ron Kalifa, deputy chairman of WorldPay, added: “For too long, too many small businesses have struggled through recession, hit hard by a consumer spending dip and financial pressures. But our small businesses are home to some of the best minds in the country.

“James White Drinks Ltd is a company at the forefront of its field, having made an exciting scientific discovery and then capitalising on it. Thanks to their fighting spirit, they’re driving our economic recovery – and the future looks promising. We wish them luck and look forward to seeing them at the awards final.”

shares

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other East Anglian Daily Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by East Anglian Daily Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique East Anglian Daily Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Tim Dunford, managing director and master brewer at the Green Jack Brewery, third from left, with Beer for Summer judges Mark Dorber, left, and Charlie McVeigh of The Draft House, right, and Peter Gordon, on trade director of Budweiser Budvar.

A Suffolk brewing company is celebrating after winning a new national “Beer for Summer” competition.

The Bishop Of Ely, the Rt Rev Stephen Conway, centre, at the hospice site dedication in Cambridge with Mark Hart, construction director at Barnes Construction, right,  and Stuart Evans, chair of the trustees of the Arthur Rank Hospice Charity.
Photo: Paul Nixon Photography

An act of dedication has taken place to mark the start of contruction work on a new £10.5million hospice in Cambridge, which is being built by Ipswich-based Barnes Construction.

Ian Carr, chief executive of Prettys

Regional law firm Prettys has reported a 13% increase in revenue for the year to April 30.

Oliver Crichton and Ruth Sunaway of Birketts.

East Anglian law firm Birketts has announced the promotion of five senior associates to partner status across its four offices, including Oliver Crichton and Ruth Sunaway in Ipswich.

The Lord Lieutenant of Suffolk, Clare, Countess of Euston, presents the Queen's Award for Enterprise to Seafast.

Specialist logistics company Seafast was yesterday presented with the Queen’s Award for Enterprise.

Ipswich Station hanging baskets Shows (L-R) Jackie Rathbone, Abellio Area Ticket Office Manager; Kris Collins, Thompson & Morgan Comms Officer;  Ric Staines ActivGardens Lead Horticulturist and Trainer,

Stunning floral displays are welcoming passengers at Ipswich, Stowmarket and Diss rail stations this summer thanks to a partnership between local charity ActivLives and train operator Abellio Greater Anglia, with help from Ipswich’s own horticultural company Thompson & Morgan.

Carolyn Fairbairn, who is to become director general of the CBI.

A former member of the Number 10 Policy Unit is to become director general of the CBI.

Spending on drinking and eating out remained robut during May, according to the latest Greene King Leisure Spend Tracker report.

Most Britons are planning to holiday in the UK rather than overseas as they continue to monitor their spending carefully, according to a new survey.

Bury St Edmunds coffee company Frank and Earnest is among more than 100 start-up firms to have received support under Menta's Enterprise Engagement Programme.

Bury St Edmunds-based enterprise agency Menta has completed a project to support start-ups during their first year in business.

Lieutenant Aaron Lewis from Rochford, who was killed in Afghanistan in 2008 and in whose memory the Aaron Lewis Foundation has been established to support llocal and military charities through sporting and social endeavours.

The regional arm of David Wilson Homes has raised £17,000 at a golf day, held at Stoke by Nayland, for a charity set up in memory of a soldier.

Most read

Most commented

Topic pages