Partly Cloudy

Partly Cloudy

max temp: 17°C

min temp: 11°C

ESTD 1874 Search

Ashbocking: James White Drinks makes national final of FSB WorldPay UK Business Awards

14:23 21 April 2014

Lawrence Mallinson of James White Drinks .

Lawrence Mallinson of James White Drinks .

A Suffolk-based juice maker whose drinks helped propel British athletes to Olympic success has been named among the country’s best small businesses.


James White Drinks Ltd scooped the East Anglia regional title in the FSB WorldPay UK Business Awards, winning £500, and will now go forward to the national final.

The company, from Ashbocking, near Ipswich, is owned by entrepreneur Lawrence Mallinson who has developed the “Beet It shot” in response to research revealing the health properties of beetroot juice.

It has proved a hit with many elite sports players, including Olympic and Paralympic athletes, Premier League football clubs and international rugby teams.

Scientists have discovered that beetroot juice, which is naturally high in dietary nitrate, can help lower blood-pressure and, because it increases the flow of blood and therefore oxygen to the extremities of the body, it has also been seized upon by athletes seeking improvements in performance levels.

Following an enquiry from the England rugby team about using beetroot juice, the James White Drinks developed the Beet It shot, a small concentrated beetroot juice which delivers a consistent dose of 0.4g nitrate, which has proved to be the perfect dose.

Mr Mallinson said: “We were in the right place at the right time when this discovery was made. There is so much research now going into the health-giving qualities of beetroot juice – it is remarkable that a small East Anglian company is supplying more than 100 university research teams, all over the world.”

Colin Willman, chairman of FSB (Member Services) Ltd, said: “The FSB WorldPay UK Business Awards are designed to raise the profile of small businesses across the UK and to highlight the crucial role they play in supporting the economy. We’ve had a record number of entries this year, so it’s a great achievement for James White Drinks Ltd to be selected as the overall winner for their area.”

Ron Kalifa, deputy chairman of WorldPay, added: “For too long, too many small businesses have struggled through recession, hit hard by a consumer spending dip and financial pressures. But our small businesses are home to some of the best minds in the country.

“James White Drinks Ltd is a company at the forefront of its field, having made an exciting scientific discovery and then capitalising on it. Thanks to their fighting spirit, they’re driving our economic recovery – and the future looks promising. We wish them luck and look forward to seeing them at the awards final.”



Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other East Anglian Daily Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by East Anglian Daily Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique East Anglian Daily Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

New report on prosperity in seaside towns

New research has highlighted the importance of entrepreneurs in helping to revive seaside towns that have fallen into decline and unlock further potential in those already prospering.

Dan Poulter with employees at B&Q

A Suffolk MP has said he will do what he can to try and prevent a B&Q store closing down with the potential loss of around 100 jobs.

Helen Drage,  co-founder of Drage & Tozer Opticians.

Sudbury opticians firm Drage and Tozer, founded in 1995 by Helen Drage and Sandra Tozer, has celebrated 20 years in business by expanding into new premises.

Val Carrol, director of healthcare at Beckett Financial Services, receives the company’s Commendation at the Investment Life & Pensions Moneyfacts awards from comedian Tim Vine.

Bury St Edmunds-based Beckett Financial Services has been recognised by a national financial services publication for delivering outstanding levels of customer satisfaction to its healthcare clients.

Meadows Montessori School pupils Spencer, Luke and Ben, aka the Flower Pot Men, with The Apprentice 2014 winner Mark Wright who presented their trophy for winning the Best Community Engagement category of the Fiver Challenge Awards , supported by Virgin Money.

Pupils from the Meadows Montessori school in Ipswich have been named among the winners in the Fiver Challenge, run by the Young Enterprise programme.

From left, Michael Francis, store manager, Colchester, Robert Smith, dealer principle, Colchester and Norwich, and  Emmanuel Greffier, store manager, Norwich with the Bang & Olufsen UK Partner of the Year trophy.

The team at the Bang & Olufsen store in Colchester is celebrating after beating off competition from 60 other dealerships to be named as the audio equipment firm’s UK Partner of the Year.

Kelly-Anne Byres of Poppy Nursing and Care Services.
Picture: Stephen Waller

Five businesses and organisations from Suffolk and north Essex have been named among the finalists in the 2015 East of England Business Champions awards.

The Nestle Purina site in Sudbury

A Sudbury pet food factory is under increasing pressure to tackle foul odours as it is revealed an environmental regulator recorded 40 stench complaints since last month.

Ipswich Building Society general sales manager Jo Leah and her friend Libby Smith, also from Ipswich,preparing for their charity challenge involving a 100km trip down the Zambezi River.

A executive from Ipswich Building Society will today be starting a challenge to travel 100km along Africa’s Zambezi River in aid of a local charity.


Fairline testing facility at Ipswich.

The new owner of Fairline Boats has expressed confidence in the business, despite laying off more than 100 of its production staff.

Most read

Most commented

Topic pages