Partly Cloudy

Partly Cloudy

max temp: 18°C

min temp: 11°C

ESTD 1874 Search

BT offers ‘breakthrough’ service to divert ‘huge numbers’ of nuisance calls

14:24 11 February 2016

Telecoms giant BT is to launch a breakthrough new service aimed at diverting millions of nuisance calls.

Telecoms giant BT is to launch a breakthrough new service aimed at diverting millions of nuisance calls.

Telecoms giant BT is to launch a “breakthrough” new service aimed at diverting millions of nuisance calls.

Most people receive an unwanted telephone call every month, mainly about PPI or personal injury claims, automated marketing messages or sales.

A BT team will monitor calls to the company’s 10 million domestic customers and identify any patterns of callers.

The “rogue” numbers will be diverted to a junk voicebox, which BT estimates will affect up to 25 million unwanted calls a week.

BT customers will also be able to divert calls themselves to the “blacklist”.

BT said the service, believed to be the first of its kind, will be launched later this year, harnessing huge computer power to analyse data.

John Petter, chief executive of BT Consumer, said: “Nuisance calls are one of the great annoyances of modern life.

“Everyone will have received one. We are delighted to have made this major breakthrough. We are giving control of the landline back to our customers and removing a major hassle and grief for millions of customers.

“We have been at the forefront of equipping our customers to defend themselves against the flow of PPI and unwanted marketing calls that has become a flood in recent years.

“Now we are able to announce that we are working to identify and tackle huge numbers of those calls in the network.”

Mr Petter called on other telephone providers to join the fight against the “menace” of nuisance calls, adding: “They can help us to root out the malicious players they may be hosting on their own networks when we identify dodgy and suspicious calling behaviour.”

BT said it will share information with Ofcom and the Information Commissioner’s Office.

Which? executive director Richard Lloyd said: “People are fed up with being bombarded with unwanted calls so this is a step in the right direction for millions of BT customers. We now need to see more action taken by the industry and Government to help reduce the stress and anxiety caused by nuisance calls.”

An Ofcom spokesman said: “We’ve been working closely with communications providers to encourage them to implement innovative technical solutions to the problem of nuisance calls.

“We therefore welcome BT’s plans to intercept nuisance calls on its network and reduce the harm caused to consumers.”

Search hundreds of local jobs at Jobs24

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other East Anglian Daily Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by East Anglian Daily Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique East Anglian Daily Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Alton Towers in Staffordshire, whose owner, Merlin Entertainments, says it has

Alton Towers owner Merlin Entertainments said today it had “learned every lesson” from last year’s Smiler rollercoaster crash as it revealed that visitor numbers are still being affected.

The Coderus team at Innovation Martlesham

Two technology businesses based at BT’s Adastral Park complex at Martlesham Heath have teamed up to create an innovative security system.

Roys of Wroxham

One of East Anglia’s best-known family brand names is keeping an eye out for expansion opportunities and investing in technology as it continues to perform well.

David Wisbey of Essex law firm Birkett Long.

A care homes firm has praised the contribution of an Essex law firm in helping it acquire three homes in Northern Ireland.

Like-for-like sales at Sainsbury's fell once a gain in the second quarter.
Photo: Lauren Hurley/PA Wire

Sainsbury’s has posted a second consecutive quarterly fall in sales amid the continuing supermarket price war.

HOT JOBS

Show Job Lists

Most read

Most commented

Topic pages

Streetlife

Newsletter Sign Up

Sign up to the following newsletters:

MyDate24 MyPhotos24