Partly Cloudy

Partly Cloudy

max temp: 24°C

min temp: 15°C

ESTD 1874 Search

Bury St Edmunds: Greene King launches ‘leisure tracker’ survey of consumer spending trends

09:25 08 April 2014

One of Greene King

One of Greene King's Loch Fyne seafood restaurants.

Pubs and brewing company Greene King, a member of the new Top100 listing of the leading companies in Suffolk and Norfolk, has launched a new survey designed provide a regular insight into “discretionary” spending by consumers.

shares

The Greene King Leisure Tracker will focus on spending in areas such as eating out, drinking out, gambling, cinema-going, health and fitness and live events.

Data will be gathered monthly, based on an online, nationally representative sample of around 2,000 individuals aged 18-plus). The first survey, for February, shows a 6% increase in household leisure spending compared with January, from £191 to £203.

Of the £12 increase in spending, £11 came from eating out and drinking out, which represented around two-thirds of the spending measured in the survey.

The increase is thought to have been driven by the impact of the half-term holiday and the gradual recovery of the consumer finances after the festive period.

Greene King commercial director Steve Jebson said: “We are delighted to be launching the first ever Greene King Leisure Tracker. We have been running the data since August 2013 so we have already built up a detailed picture of where and when GB households direct their leisure spending.

“With the economy slowly improving we are confident that this will eventually filter down to the wallets and purses of consumers but we do not believe that is happening yet. This improvement is mainly due to increased family leisure spending during the half-term holidays and households feeling slightly less strapped for cash after their Christmas spending spree when spending peaked at £249.”

Mr Jebson added: “We are confident the Greene King Leisure Tracker will be used by the trade, by the media and by the City as the place to find a timely and thorough overview of Britain’s leisure behaviours.”

The Greene King Leisure Tracker survey forms part of an wider questionnaire run on behalf of Greene King by research partner YouGov and analysed in conjunction with consumer insight and foresight consultancy Trajectory Partnership.

Paul Flatters, chief executive of Trajectory, said: “It is great to see Greene King spearhead the leisure industry by creating the Greene King Leisure Tracker.

“This kind of category leadership shows a true understanding of the importance of consumer behaviour on spending, which not only benefits the leisure trade, but also those involved in reporting it,” he added.

shares

0 comments

Millions have been paid to passengers since 2012

There was a £900,000 increase in the amount paid to delayed passengers in just one year – from £1.4m in 2013/14 to £2.3m in 2014/15.

The new branding for Tarmac following its acquisition by CRH.

Iconic contruction brands Tarmac and Blue Circle have been combined to create a UK leader in the building materials sector.

Anne Holt of Baker Tilly.

East Anglia’s many ports and logistics businesses are being advised to prepare for new European Union customs duty arrangements which come into force next year.

Alan Cowie, communications and events officer at the| New Anglia Growth Hub.

New Anglia Growth Hub is to host a funding workshop, bringing together five providers of business support under one roof.

The Birketts Tour de Wellbeing cycle team, from left, Matthew Potter, Ben Burt, Jolyon Berry (front) Greg Jones and Tom Shape.

Members of the employment team at regional law firm Birketts raised more than £1,000 for Breast Cancer Care by taking part in the Tour de Wellbeing virtual cycle race, held by EMCOR UK to coincide with the Tour de France.

A plane in Flybe's latest purple livery.

Regional airline Flybe has confirmed its 2015-16 winter schedule to and from Stansted.

The head office of BT, the BT Centre, in Newgate Street, central London.

Thousands of BT workers are to share in a £265million payout under share-related savings schemes which will see some employees making gains of more than £54,000.

Lloyds has added £1.4billion to its bill for compensating customers mis-sold payment protection insurance.

State-backed Lloyds Banking Group’s provision for payment protection insurance mis-selling has topped £13billion after it yesterday took another £1.4billion hit over the scandal.

A computer-generated image of how the Sizewell complex will look after construction of Sizewell C.

Development of Sizewell C took a huge step forward today as the companies were announced that will build its sister nuclear power station in Somerset.

Gary Allen, operations manager,  with Diane Allen and Graham Allen at Ipswich-based Ajax Domestic Spares which is celebratiing 40 years in business.

Ajax Domestic Spares has marked 40 years in business in style by launching a new showroom in Foxhall Road, Ipswich.

Most read

Most commented

Topic pages