max temp: 16°C

min temp: 15°C

ESTD 1874 Search

Bury St Edmunds: Greene King tracker survey reveals strong growth in households’ leisure spend

12:31 26 May 2014

Average household spending on eating out grew by 12% last month, according to a Greene King survey.

Average household spending on eating out grew by 12% last month, according to a Greene King survey.

Strong growth in leisure spending during April was led by regions outside of London and the South East, according to the latest Greene King Leisure Spend Tracker report.


The average British househhold leisure spend increased by 8% compared with March to £215, which, based on the 25.7m households counted in the last census, represents a total spend of £5.5billion.

Both eating out and drinking out saw double-digit growth, with this year’s later Easter likely to have contributed to the increase as well as improved weather.

Average household spend on drinking out increased by 17% month-on-month to £47, reaching its highest level since Christmas, while average spend on eating out was 12% up compared with March at £84 and has now seen consistent growth in spending for four months in a row.

But perhaps the most notable finding was that average household spend on leisure grew faster in the rest of Britain than in London and the South East − which until now have been seen as the main drivers of the economic recovery − with increases of £18 and £8 respectively

Steve Jebson, Greene King’s commercial director said: “As expected, special occasions through April gave Brits the perfect reason to go out and spend money.

“Growth in leisure spending was strongest outside London and the South East providing a promising early sign that the improvement in consumer confidence is spreading and that the economic recovery is taking hold throughout Britain.”

The Leisure Spend Tracker was launched earlier this year by Bury St Edmunds-based pubs and brewing group Greene King, a member of the EADT/EDP Top100 listing of the 100 largest companies in Suffolk and Norfolk, to provide a monthly snapshot of “discretionary” spending by consumers.

It focusing on spending in areas such as eating out, drinking out, gambling, cinema-going, health and fitness and live events, and is based on a online survey of a representative sample of 2,000 people.


1 comment

  • I found that my funds went further when I swapped to Adnams.

    Report this comment

    John Shirley

    Tuesday, May 27, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

New report on prosperity in seaside towns

New research has highlighted the importance of entrepreneurs in helping to revive seaside towns that have fallen into decline and unlock further potential in those already prospering.

Dan Poulter with employees at B&Q

A Suffolk MP has said he will do what he can to try and prevent a B&Q store closing down with the potential loss of around 100 jobs.

Helen Drage,  co-founder of Drage & Tozer Opticians.

Sudbury opticians firm Drage and Tozer, founded in 1995 by Helen Drage and Sandra Tozer, has celebrated 20 years in business by expanding into new premises.

Val Carrol, director of healthcare at Beckett Financial Services, receives the company’s Commendation at the Investment Life & Pensions Moneyfacts awards from comedian Tim Vine.

Bury St Edmunds-based Beckett Financial Services has been recognised by a national financial services publication for delivering outstanding levels of customer satisfaction to its healthcare clients.

Meadows Montessori School pupils Spencer, Luke and Ben, aka the Flower Pot Men, with The Apprentice 2014 winner Mark Wright who presented their trophy for winning the Best Community Engagement category of the Fiver Challenge Awards , supported by Virgin Money.

Pupils from the Meadows Montessori school in Ipswich have been named among the winners in the Fiver Challenge, run by the Young Enterprise programme.

From left, Michael Francis, store manager, Colchester, Robert Smith, dealer principle, Colchester and Norwich, and  Emmanuel Greffier, store manager, Norwich with the Bang & Olufsen UK Partner of the Year trophy.

The team at the Bang & Olufsen store in Colchester is celebrating after beating off competition from 60 other dealerships to be named as the audio equipment firm’s UK Partner of the Year.

Kelly-Anne Byres of Poppy Nursing and Care Services.
Picture: Stephen Waller  www.stephenwaller.com

Five businesses and organisations from Suffolk and north Essex have been named among the finalists in the 2015 East of England Business Champions awards.

The Nestle Purina site in Sudbury

A Sudbury pet food factory is under increasing pressure to tackle foul odours as it is revealed an environmental regulator recorded 40 stench complaints since last month.

Ipswich Building Society general sales manager Jo Leah and her friend Libby Smith, also from Ipswich,preparing for their charity challenge involving a 100km trip down the Zambezi River.

A executive from Ipswich Building Society will today be starting a challenge to travel 100km along Africa’s Zambezi River in aid of a local charity.


Fairline testing facility at Ipswich.

The new owner of Fairline Boats has expressed confidence in the business, despite laying off more than 100 of its production staff.

Most read

Most commented

Topic pages