Partly Cloudy

Partly Cloudy

max temp: 18°C

min temp: 11°C

ESTD 1874 Search

Bury St Edmunds: Greene King tracker survey reveals strong growth in households’ leisure spend

12:31 26 May 2014

Average household spending on eating out grew by 12% last month, according to a Greene King survey.

Average household spending on eating out grew by 12% last month, according to a Greene King survey.

Strong growth in leisure spending during April was led by regions outside of London and the South East, according to the latest Greene King Leisure Spend Tracker report.

The average British househhold leisure spend increased by 8% compared with March to £215, which, based on the 25.7m households counted in the last census, represents a total spend of £5.5billion.

Both eating out and drinking out saw double-digit growth, with this year’s later Easter likely to have contributed to the increase as well as improved weather.

Average household spend on drinking out increased by 17% month-on-month to £47, reaching its highest level since Christmas, while average spend on eating out was 12% up compared with March at £84 and has now seen consistent growth in spending for four months in a row.

But perhaps the most notable finding was that average household spend on leisure grew faster in the rest of Britain than in London and the South East − which until now have been seen as the main drivers of the economic recovery − with increases of £18 and £8 respectively

Steve Jebson, Greene King’s commercial director said: “As expected, special occasions through April gave Brits the perfect reason to go out and spend money.

“Growth in leisure spending was strongest outside London and the South East providing a promising early sign that the improvement in consumer confidence is spreading and that the economic recovery is taking hold throughout Britain.”

The Leisure Spend Tracker was launched earlier this year by Bury St Edmunds-based pubs and brewing group Greene King, a member of the EADT/EDP Top100 listing of the 100 largest companies in Suffolk and Norfolk, to provide a monthly snapshot of “discretionary” spending by consumers.

It focusing on spending in areas such as eating out, drinking out, gambling, cinema-going, health and fitness and live events, and is based on a online survey of a representative sample of 2,000 people.

Search hundreds of local jobs at Jobs24

1 comment

  • I found that my funds went further when I swapped to Adnams.

    Report this comment

    John Shirley

    Tuesday, May 27, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

Alton Towers in Staffordshire, whose owner, Merlin Entertainments, says it has

Alton Towers owner Merlin Entertainments said today it had “learned every lesson” from last year’s Smiler rollercoaster crash as it revealed that visitor numbers are still being affected.

The Coderus team at Innovation Martlesham

Two technology businesses based at BT’s Adastral Park complex at Martlesham Heath have teamed up to create an innovative security system.

Roys of Wroxham

One of East Anglia’s best-known family brand names is keeping an eye out for expansion opportunities and investing in technology as it continues to perform well.

David Wisbey of Essex law firm Birkett Long.

A care homes firm has praised the contribution of an Essex law firm in helping it acquire three homes in Northern Ireland.

Like-for-like sales at Sainsbury's fell once a gain in the second quarter.
Photo: Lauren Hurley/PA Wire

Sainsbury’s has posted a second consecutive quarterly fall in sales amid the continuing supermarket price war.

HOT JOBS

Show Job Lists

Most read

Most commented

Topic pages

Streetlife

Newsletter Sign Up

Sign up to the following newsletters:

MyDate24 MyPhotos24