Partly Cloudy

Partly Cloudy

max temp: 20°C

min temp: 12°C

ESTD 1874 Search

Bury St Edmunds: Greene King tracker survey reveals strong growth in households’ leisure spend

12:31 26 May 2014

Average household spending on eating out grew by 12% last month, according to a Greene King survey.

Average household spending on eating out grew by 12% last month, according to a Greene King survey.

Strong growth in leisure spending during April was led by regions outside of London and the South East, according to the latest Greene King Leisure Spend Tracker report.

shares

The average British househhold leisure spend increased by 8% compared with March to £215, which, based on the 25.7m households counted in the last census, represents a total spend of £5.5billion.

Both eating out and drinking out saw double-digit growth, with this year’s later Easter likely to have contributed to the increase as well as improved weather.

Average household spend on drinking out increased by 17% month-on-month to £47, reaching its highest level since Christmas, while average spend on eating out was 12% up compared with March at £84 and has now seen consistent growth in spending for four months in a row.

But perhaps the most notable finding was that average household spend on leisure grew faster in the rest of Britain than in London and the South East − which until now have been seen as the main drivers of the economic recovery − with increases of £18 and £8 respectively

Steve Jebson, Greene King’s commercial director said: “As expected, special occasions through April gave Brits the perfect reason to go out and spend money.

“Growth in leisure spending was strongest outside London and the South East providing a promising early sign that the improvement in consumer confidence is spreading and that the economic recovery is taking hold throughout Britain.”

The Leisure Spend Tracker was launched earlier this year by Bury St Edmunds-based pubs and brewing group Greene King, a member of the EADT/EDP Top100 listing of the 100 largest companies in Suffolk and Norfolk, to provide a monthly snapshot of “discretionary” spending by consumers.

It focusing on spending in areas such as eating out, drinking out, gambling, cinema-going, health and fitness and live events, and is based on a online survey of a representative sample of 2,000 people.

shares

1 comment

  • I found that my funds went further when I swapped to Adnams.

    Report this comment

    John Shirley

    Tuesday, May 27, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

The Willis building in Ipswich.

Around 200 people are to lose their jobs at the Ipswich office of global insurance broker and risk management group Willis.

The Great House restaurant with rooms in Lavenham.

An award-winning Suffolk restaurant has gained another accolade after being ranked the 26th best in the country.

Gavin Patterson, chief executive of BT.

Photo: BT

BT is to pay out up to £129million to extend the Government-led roll-out of superfast broadband, after a bigger-than-expected take-up of the service.

Centrica has reignited controversy over high energy bills by announcing a 44% increase in first half profits at its British Gas retail division.

Energy giants Royal Dutch Shell and Centrica today revealed plans to axe a total of more than 12,000 jobs.

Christopher Hayman of Hayman Distillers with his children Miranda and James.

Essex gin maker Hayman Distillers is celebrating after winning a Gold award at this year’s International Wine and Spirits Competition (IWSC).

Bakery chain Greggs saw like-for-like sales rise 5.9% in the six months to July 4.

Higher breakfast sales and a bigger range of healthier products helped Greggs grow underlying profits by 51% in the first half of the year.

Barclays chairman 

John McFarlane.
Photo: VisMedia

Barclays boss John McFarlane today signalled plans to ramp up growth, squeeze costs and streamline the business after announcing a 25% rise in first half profits.

Uncertainty over Government policy is holding back potential investment in the offshore wind sector, according to East of England Energy Zone director James Gray.

The absence of a clear Government stategy is leaving the offshore wind industry “in limbo”, according to a leading figure within the sector in East Anglia.

The rate of growth in the UK economy rebounded during the second quarter of 2015, but the manufacturing sector continued to struggle, according to official figures.

UK growth bounced back in the second quarter of 2015 as gross domestic product (GDP) increased by 0.7%, according to official figures.

Ransomes Jacobsen operations director Simon Rainger addresses staff as the company's last Ransomes Commander mover leaves the production line.

Staff at Ipswich-based turf maintenance machinery maker Ransomes Jacobsen have marked the end of an era, with the last Ransomes Commander mower having rolled off the production line.

Most read

Most commented

Topic pages