max temp: 7°C

min temp: 4°C

ESTD 1874 Search

Bury St Edmunds: Greene King tracker survey reveals strong growth in households’ leisure spend

12:31 26 May 2014

Average household spending on eating out grew by 12% last month, according to a Greene King survey.

Average household spending on eating out grew by 12% last month, according to a Greene King survey.

Strong growth in leisure spending during April was led by regions outside of London and the South East, according to the latest Greene King Leisure Spend Tracker report.


The average British househhold leisure spend increased by 8% compared with March to £215, which, based on the 25.7m households counted in the last census, represents a total spend of £5.5billion.

Both eating out and drinking out saw double-digit growth, with this year’s later Easter likely to have contributed to the increase as well as improved weather.

Average household spend on drinking out increased by 17% month-on-month to £47, reaching its highest level since Christmas, while average spend on eating out was 12% up compared with March at £84 and has now seen consistent growth in spending for four months in a row.

But perhaps the most notable finding was that average household spend on leisure grew faster in the rest of Britain than in London and the South East − which until now have been seen as the main drivers of the economic recovery − with increases of £18 and £8 respectively

Steve Jebson, Greene King’s commercial director said: “As expected, special occasions through April gave Brits the perfect reason to go out and spend money.

“Growth in leisure spending was strongest outside London and the South East providing a promising early sign that the improvement in consumer confidence is spreading and that the economic recovery is taking hold throughout Britain.”

The Leisure Spend Tracker was launched earlier this year by Bury St Edmunds-based pubs and brewing group Greene King, a member of the EADT/EDP Top100 listing of the 100 largest companies in Suffolk and Norfolk, to provide a monthly snapshot of “discretionary” spending by consumers.

It focusing on spending in areas such as eating out, drinking out, gambling, cinema-going, health and fitness and live events, and is based on a online survey of a representative sample of 2,000 people.


1 comment

  • I found that my funds went further when I swapped to Adnams.

    Report this comment

    John Shirley

    Tuesday, May 27, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

The Buttermarket Centre will become a £35m entertainment complex

Cinema giant Empire has signed up for a new £35m leisure complex being created in the Buttermarket Shopping Centre, Ipswich.

Households with children led an increase in leisure spending during October, according to Greene King.

Greene King has reported a boost to leisure spending during October from the Rugby World Cup and the release of the new James Bond film, Spectre.

Thomas Cook has reported its first annual profit for five years.

The boss of holiday firm Thomas Cook said yesterday that disruption experience since the deadly terrorist attacks in Tunisia, Egypt and Paris was “unprecedented” in his 30-year career.

Hopkins Homes' Bure Place development.

Suffolk-based housebuilder Hopkins Homes has now achieved a hat-trick of national awards for its restoration and conversion of a Victorian listed building in Norfolk.

Fork Rent is one of three Suffolk firms in the new Investec Mid-Market 100 listing.

Three Suffolk firms have broken into a bi-annual listing of the UK’s 100 fastest-growing mid-market private companies.

Andy Fisk and Ian Tooke are the new  joint managing directors at JR Executive Travel.

Suffolk-based JR Executive Travel has been acquired in a buy-out deal valuing the business at £1.8million.

Jonathan Agar of Birketts. left, with Ian Thoroughgood of Grant Thornton.

Suffolk’s leading companies have together recorded solid growth in sales and profits over the past year, according to the new Suffolk Limited report from Grant Thornton.

R3 Eastern chairman Frank Brumby.

Businesses in the East of England are the least likely in the UK to be victims of late payment, research by insolvency trade body R3 shows.

Samantha Ellis of Essex law firm Birkett Long.

Solicitor Samantha Ellis has joined the family team at Essex law firm Birkett Long.

Ice Watch chairman Paul Bowling.

Suffolk-based winter maintenance specialist Ice Watch has won a contract worth £500,000 to carry out gritting and snow clearing services for Yorkshire Water.

Most read

Most commented

Topic pages

Local business directory

Our trusted business finder

Property search

e.g. Oxford or NW3
Powered by Zoopla

Digital Edition

Read the East Anglian Daily Times e-edition today E-edition

Great British Life

Great British Life
MyDate24 MyPhotos24