Partly Cloudy

Partly Cloudy

max temp: 13°C

min temp: 8°C

ESTD 1874 Search

Bury St Edmunds: Internet sales help boost sales for independent trader this Christmas

12:00 01 January 2013

Beautiful Beers in Bury St Edmunds have seen an uptick in  sales and internet orders on the run up to Christmas. Pictured is owner Rene van den Oort.

Beautiful Beers in Bury St Edmunds have seen an uptick in sales and internet orders on the run up to Christmas. Pictured is owner Rene van den Oort.


ONLINE sales have helped boost Christmas takings for one independent trader in Bury St Edmunds.

But others have reported how trade over the festive period this year has been down on previous years.

Rene van den Oort, owner of Beautiful Beers, a shop dedicated to beer in St John’s Street, said he had seen a “huge increase” in online sales in the two weeks leading up to Christmas.

Nationally, retailers have been reporting huge increases in online sales this year.

Mr van den Oort, who opened Beautiful Beers in August 2011, said before the Christmas period the shop did on average about 12 to 15 online orders a week, but it had seen that amount every day in the two weeks leading up to Christmas.

“And considering the competition is much higher online than geographically, if you like, that’s quite a good result.”

Mr van den Oort, who believes the online success is down to more people knowing about the shop’s website, said the furthest place he had sent beer to was Belfast, but he had sent some glasses to Toronto, Canada.

Dave Cobden, who has run Dance and Party Crazy, also in St John’s Street, for 23 years, said the Christmas period had not been “too bad,” but takings were probably down a little bit on last year.

He said the store has been affected by competition from online, but the high street was “there in an emergency” when people were letdown by online.

Mr Cobden said he would look to sell a little bit online, but added “I don’t really want an online business”.

Nick Duncan, who has owned Soundsplus music shop in Risbygate Street for 10 years, said he believed this Christmas had been marginally worse for the store than last year, but added their festive trade rolled on until January as often people were spending money they had been given as gifts.

“This is a peculiar type of shop,” he said. “Music shops are more like car dealers than anything else on the High Street.”

A new website for the store is in the pipeline which will allow customers to purchase a wider range of stock online.

Search hundreds of local jobs at Jobs24


Sandy Jackson - Mark Westley Photography

British Gas has been forced to backtrack after repeatedly billing a 91-year-old great-grandmother for hundreds of pounds more than she owed.

Ian Thoroughgood, associate director at Grant Thornton in Ipswich, with Jonathan Agar, chief executive of Birketts.

Business advisers firm Grant Thorton is to unveil its 15th “Suffolk Limited” report next month on how the county’s leading businesses have performed over the past year.

Colleagues at Care UK's Peninsula NHS Treatment Centre.

Colchester-based Care UK is celebrating after one of its nine NHS treatment centres across the country achieved an overall “Outstanding” rating from the Care Quality Commission (CQC).

The Lloyds Bank School for Social Entrepreneurs graduates.

Seventeen entrepreneurs from School for Social Entrepreneurs East, at Ipswich Waterfront have graduated from Lloyds Bank Social Entrepreneurs Programme

Adnams Bitter pairs well with roast meats.

The finance boss of East Anglian brewer Adnams has urged MPs to consider if “over-generous” pension promises which could bring companies to their knees could be watered down or reversed.


Show Job Lists

Most read

Most commented

Topic pages


Newsletter Sign Up

Sign up to the following newsletters:

MyDate24 MyPhotos24