Lawrence Mallinson, Beetroot Juice King

LAWRENCE Mallinson of Suffolk-based James White Drinks, who has been dubbed the “Beetroot Juice King”, will be among the keynote speakers at an event later this week for ambitious business leaders.

Going for Growth 2011, taking place at Writtle College, near Chelmsford, on Thursday, October 20, will offer a day of business advice and workshops on issues including branding, social media looking after staff.

Mr Mallinson, who has gained his “Beetroot Juice King” nickname since the drink was adopted as a “superfood” by some of the world’s leading sportsmen and women, will joined on the panel by speakes including Sir George Cox of the Design Council and the Institute of Directors, and Val Thorne, chief executive of AND Technology Research.

The event is being hosted by Essex County Council, the Designers Network and Essex University. EADT readers can register for £15 only by quoting DN2011 at http:goingforgrowth2011.eventbrite.com .