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Colchester: Silk Pearce branding makeover provides a human touch for Cambridge Cognition

08:00 27 May 2014

Jack Pearce, left, creative head at Silk Pearce, and Noah Konig, maketing and communications manager at Cambridge Cognition, with a canvas wall art print showing some of the company

Jack Pearce, left, creative head at Silk Pearce, and Noah Konig, maketing and communications manager at Cambridge Cognition, with a canvas wall art print showing some of the company's new brand imagery, developed by Silk Pearce.

Archant

Colchester design and branding agency Silk Pearce has completed a rebranding project for specialist software company Cambridge Cognition.

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Cambridge Cognition makes products aimed at helping healthcare providers, academic research groups and pharmaceutical companies to assess and better understand neuropsychological conditions such as dementia, schizophrenia and depression.

Silk Pearce has given its new communications materials a less clinical look to show that its products – Cantab Mobile, Cantab Research Suite and Cantab Solutions – have a human focus.

The designers’ aim was to improve the firm’s corporate and product marketing and product targeting, and to help expand its international profile and sales. The first wave of new look materials includes brand guidelines, a website, e-newsletters, literature, graphics and building signage.

The striking new branding features illustrations by Paul Wearing, a simple typographical logo for the company and a face motif to denote its technology.

The strapline “Makes sense” emphasises that products are intuitive and simple to use, while highlighting the company’s expertise in helping to understand cognition.

“Silk Pearce has transformed Cambridge Cognition’s marketing materials by designing a friendlier, more distinctive look that will be essential as we continue to build our UK sales, strengthen our market position and move increasingly into international markets,” said Cambridge Cognition’s chief executive, Nick Kerton.

“Our rebrand has been designed to more accurately reflect the company’s personality and approach but also to much more clearly position.”

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