Overcast

Overcast

max temp: 14°C

min temp: 11°C

ESTD 1874 Search

Colchester: Silk Pearce branding makeover provides a human touch for Cambridge Cognition

08:00 27 May 2014

Jack Pearce, left, creative head at Silk Pearce, and Noah Konig, maketing and communications manager at Cambridge Cognition, with a canvas wall art print showing some of the company

Jack Pearce, left, creative head at Silk Pearce, and Noah Konig, maketing and communications manager at Cambridge Cognition, with a canvas wall art print showing some of the company's new brand imagery, developed by Silk Pearce.

Archant

Colchester design and branding agency Silk Pearce has completed a rebranding project for specialist software company Cambridge Cognition.

shares

Cambridge Cognition makes products aimed at helping healthcare providers, academic research groups and pharmaceutical companies to assess and better understand neuropsychological conditions such as dementia, schizophrenia and depression.

Silk Pearce has given its new communications materials a less clinical look to show that its products – Cantab Mobile, Cantab Research Suite and Cantab Solutions – have a human focus.

The designers’ aim was to improve the firm’s corporate and product marketing and product targeting, and to help expand its international profile and sales. The first wave of new look materials includes brand guidelines, a website, e-newsletters, literature, graphics and building signage.

The striking new branding features illustrations by Paul Wearing, a simple typographical logo for the company and a face motif to denote its technology.

The strapline “Makes sense” emphasises that products are intuitive and simple to use, while highlighting the company’s expertise in helping to understand cognition.

“Silk Pearce has transformed Cambridge Cognition’s marketing materials by designing a friendlier, more distinctive look that will be essential as we continue to build our UK sales, strengthen our market position and move increasingly into international markets,” said Cambridge Cognition’s chief executive, Nick Kerton.

“Our rebrand has been designed to more accurately reflect the company’s personality and approach but also to much more clearly position.”

shares

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other East Anglian Daily Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by East Anglian Daily Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique East Anglian Daily Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

The first container train to pass over the Ipswich chord rail link in Ipswich.

Seven Conservative MEPs from across East Anglia and the Midlands have challenged the European Commission over its refusal of funding for a scheme which would have helped to shift millions of tons of freight from road to rail.

FoxyBingo owner bwin.party has jilted suitor 888 Holdings in favour of a £1.1billion cash-and-shares offer from Sportingbet owner GVC.

David Brown, chief executive of Go-Ahead.

Bus and train operator Go-Ahead today reported increased underlying annual profits, helped by an improved performance from its rail business.

Artist's impression of the new KFC proposed for Stane Park, Stanway

KFC has been announced as the latest name to sign up for a proposed leisure park in Stanway.

Ipswich businesswoman Melissa Day who is raising funds for an educational project working in the tea plantations of Sri Lanka

Ipswich businesswoman Melissa Day is planning a special Sri Lanka themed event at the Indian Palace restaurant in Ipswich, for a cause close to her heart.

A branch of cash and carry chain Booker.

Cash and carry chain Booker has been given the green light by the competition watchdog for its £40million takeover of Londis and Budgens.

Roger Buston, right, principal at Asher Prior Bates, and Adrian Livesley, managing partner of Birkett Long.

Essex law firm Birkett Long has expanded again with the addition of Colchester-based Asher Prior Bates – its sixth acquisition in as many years.

The first departure of the Port of Felixstowe's 31st daily rail freight service, to Birch Coppice.

The Port of Felixstowe today saw the launch of its 31st daily rail freight service.

Maria Peyman of Birketts with colleagues Katherine Shadbolt and Kitty Rosser.

Maria Peyman has joined the commercial litigation team at law firm Birketts as a senior associate.

Holiday parks group Park Resorts is to merge with rival operator Parkdean.

The UK’s biggest holiday park operator is to be created through a £960million merger deal involving Parkdean and Park Resorts.

Most read

Most commented

Topic pages