Rain

Rain

max temp: 13°C

min temp: 12°C

ESTD 1874 Search

The pigs are coming. Find out more about

Pigs Gone Wild

here.

Colchester: Silk Pearce branding makeover provides a human touch for Cambridge Cognition

08:00 27 May 2014

Jack Pearce, left, creative head at Silk Pearce, and Noah Konig, maketing and communications manager at Cambridge Cognition, with a canvas wall art print showing some of the company

Jack Pearce, left, creative head at Silk Pearce, and Noah Konig, maketing and communications manager at Cambridge Cognition, with a canvas wall art print showing some of the company's new brand imagery, developed by Silk Pearce.

Archant

Colchester design and branding agency Silk Pearce has completed a rebranding project for specialist software company Cambridge Cognition.

Cambridge Cognition makes products aimed at helping healthcare providers, academic research groups and pharmaceutical companies to assess and better understand neuropsychological conditions such as dementia, schizophrenia and depression.

Silk Pearce has given its new communications materials a less clinical look to show that its products – Cantab Mobile, Cantab Research Suite and Cantab Solutions – have a human focus.

The designers’ aim was to improve the firm’s corporate and product marketing and product targeting, and to help expand its international profile and sales. The first wave of new look materials includes brand guidelines, a website, e-newsletters, literature, graphics and building signage.

The striking new branding features illustrations by Paul Wearing, a simple typographical logo for the company and a face motif to denote its technology.

The strapline “Makes sense” emphasises that products are intuitive and simple to use, while highlighting the company’s expertise in helping to understand cognition.

“Silk Pearce has transformed Cambridge Cognition’s marketing materials by designing a friendlier, more distinctive look that will be essential as we continue to build our UK sales, strengthen our market position and move increasingly into international markets,” said Cambridge Cognition’s chief executive, Nick Kerton.

“Our rebrand has been designed to more accurately reflect the company’s personality and approach but also to much more clearly position.”

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other East Anglian Daily Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by East Anglian Daily Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique East Anglian Daily Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

A new Volkswagen car in a compound in Sheerness, Kent, as the company saw profits tumble by nearly a fifth at the start of 2016 as it continued to grapple with the fall-out from its global emissions scandal.

Volkswagen saw profits tumble by nearly a fifth at the start of 2016 as it continued to grapple with the fall-out from its global emissions scandal.

File photo dated 26/04/16 of a man carrying an Austin Reed bag, as the chain is to close 120 stores, resulting in the loss of approximately 1,000 jobs, administrators have said. PRESS ASSOCIATION Photo. Issue date: Tuesday May 31, 2016. See PA story CITY AustinReed. Photo credit should read: Philip Toscano/PA Wire

Austin Reed will close 120 stores after administrators to the collapsed menswear retailer failed to find a buyer for the entire business, resulting in the loss of approximately 1,000 jobs.

Bernie Aldous (middle) with his award.

Bernie Aldous, Anglia regional representative council member and past president of the Insurance Institute of Cambridge, has picked up an award for distinguished service at the Chartered Insurance Institute’s (CII) annual Network Conference.

Alan Pain, UK Trade & Investment's regional director for the East of England.

An export drive will be getting into gear at the Suffolk Show tomorrow as part of a nationwide tour.

The Teapot at Mcginty's Ipswich. Junk Food cafe run by Mischa Pearson and voulnteers.
Pictured Sarah sharlott, kath gosling, mischa Pearson, Adam Ferguson, Anna engstrom

An award-winning pay-what-you-feel cafe which supports dozens of homeless and vulnerable people in Ipswich has been given just three weeks to find a new base.

Most read

Great Days Out

cover

Click here to view
the Great Days Out
supplement

View

Most commented

HOT JOBS

Show Job Lists

Streetlife

Newsletter Sign Up

Great British Life

Great British Life
MyDate24 MyPhotos24