Partly Cloudy

Partly Cloudy

max temp: 5°C

min temp: 0°C

ESTD 1874 Search

Colchester: Silk Pearce branding makeover provides a human touch for Cambridge Cognition

08:00 27 May 2014

Jack Pearce, left, creative head at Silk Pearce, and Noah Konig, maketing and communications manager at Cambridge Cognition, with a canvas wall art print showing some of the company

Jack Pearce, left, creative head at Silk Pearce, and Noah Konig, maketing and communications manager at Cambridge Cognition, with a canvas wall art print showing some of the company's new brand imagery, developed by Silk Pearce.

Archant

Colchester design and branding agency Silk Pearce has completed a rebranding project for specialist software company Cambridge Cognition.

shares

Cambridge Cognition makes products aimed at helping healthcare providers, academic research groups and pharmaceutical companies to assess and better understand neuropsychological conditions such as dementia, schizophrenia and depression.

Silk Pearce has given its new communications materials a less clinical look to show that its products – Cantab Mobile, Cantab Research Suite and Cantab Solutions – have a human focus.

The designers’ aim was to improve the firm’s corporate and product marketing and product targeting, and to help expand its international profile and sales. The first wave of new look materials includes brand guidelines, a website, e-newsletters, literature, graphics and building signage.

The striking new branding features illustrations by Paul Wearing, a simple typographical logo for the company and a face motif to denote its technology.

The strapline “Makes sense” emphasises that products are intuitive and simple to use, while highlighting the company’s expertise in helping to understand cognition.

“Silk Pearce has transformed Cambridge Cognition’s marketing materials by designing a friendlier, more distinctive look that will be essential as we continue to build our UK sales, strengthen our market position and move increasingly into international markets,” said Cambridge Cognition’s chief executive, Nick Kerton.

“Our rebrand has been designed to more accurately reflect the company’s personality and approach but also to much more clearly position.”

shares

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other East Anglian Daily Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by East Anglian Daily Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique East Anglian Daily Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

James Allen of Birketts.

Regional law firm Birketts has advised the shareholders of Cambridge-based environment, health and safety management and sustainability software specialist cr360 on its sale to US-based safety science company UL Group.

Kent Blaxill's Alpine cyclists, from left,  Kevin Pryke, James Park, Simon Blaxill and Jullian Wood, present a cheque for £2,000 to Phillip George of the Rob George Foundation.

Four managers from Colchester-based builders’ merchant chain Kent Blaxill have presented £2,000 to a local charity following a cycle ride in the Alps.

Film students at UCS in Ipswich.
Auditions are planned for actors to wanting take part in student films

Could you take a starring role in a student-produced film?

Giles Ellerton, from BT Group, David Bell, FSB Essex Chair, ECC Cllr Lady Patricia Newton, Caroline Thomas, from The Social Accelerators, ECC Cllr Kevin Bentley and Paul Pritchard, from Abacus Accountancy, gathered at to mark superfast broadband coverage achieved across Essex business parks.

A celebration to mark the successful roll-out of superfast broadband to business parks across Essex was held on Thursday.

The main terminal building at Stansted Airport

Budget airlines easyJet and Ryanair have each announced a new route from Stansted Airport.

Most read

Fred Olsen Travel Sale

cover

Click here to view
the Fred Olsen
Travel Sale

View

Most commented

HOT JOBS

Show Job Lists

Topic pages

Streetlife

Great British Life

Great British Life
MyDate24 MyPhotos24