Partly Cloudy

Partly Cloudy

max temp: 17°C

min temp: 12°C

ESTD 1874 Search

East Anglia: Anglia Ruskin marketing students to assist launch of Pint Please beer app

13:00 17 August 2014

Pint Please app designer Juha Karppinen and Anglia Ruskin University business management student Emily Gerrard.

Pint Please app designer Juha Karppinen and Anglia Ruskin University business management student Emily Gerrard.

Archant

Marketing students at Anglia Ruskin University are getting a taste of real business − and real ale − thanks to the release of a new iPhone beer app called Pint Please.

shares

The free app, which enables users to rate beers and share recommendations, is already proving a success in Finland and was launched in the UK at this week’s Great British Beer Festival at Olympia in London.

The Finnish entrepreneurs behind the app have teamed up with marketing academics and students from Anglia Ruskin’s Lord Ashcroft International Business School to give students the opportunity to promote the app, and study the results.

Following a competition among students, Giulia Pilleri designed a special Pint Please beer (described as soft fruit with a hint of elderflower on the aroma and with a sweet crisp fruity taste fading to a dry bitter finish, 4.1% ABV) which has been specially brewed for the launch by Peterborough-based Oakham Ales, the first UK brewery to sign up to the app.

Students will be helping with promotional work by demonstrating the app in pubs close to Anglia Ruskin’s campuses in Chelmsford, Cambridge, and Peterborough, and Emily Gerrard, a third year business management student, has been recruited as a social media advisor.

She has alsobeen awarded a special Pint Please bursary to write her dissertation around the app’s social media strategy.

Tim Froggett, senior lecturer in marketing, said: “Anglia Ruskin is very keen to promote engagement with companies and for students to have as many opportunities to gain work experience as possible. And who better to get involved in a new beer app than students!”

Finnish-born Juha Karppinen, one of the co-founders of Pint Please, said: “The idea came to me when I visited Finnish pubs with friends and ended up forgetting the names of the labels I enjoyed the most.

“Those using our app will be able to receive personalised beer recommendations based on their tastes. The app can also synch with the users of other social media, such as facebook and Twitter.”

Adrian Posnett, managing director of Oakham Ales, added: “The new app is easy to navigate and attractively designed, and I’m confident will be popular with our drinkers, who we know love to share their views on our beers.”

To download the Pint Please app, visit http://bit.ly/pintpleaseUK

shares

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other East Anglian Daily Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by East Anglian Daily Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique East Anglian Daily Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

State-backed Lloyds Bank reported a better-than-expected 21% rise in underlying profits to £2.18 billion for the first quarter.

State-backed Lloyds Banking Group has reported a better-than-expected 21% rise in underlying profits to £2.18 billion for the first quarter as it said it benefited from the improving economy.

Challs MD Graham Burchell

A drain cleaning products company celebrating its 25th anniversary is marking the milestone with new branding.

Isaacs on the Quay

The manager of a popular waterfront bar has moved to allay fears a new licensing application could mean an increase in late night noise.

Penny Teale is to convert part of her Orford General Store into two new flats.

A village shop owner has explained the reasons why she has had to downsize her store and will convert the rest of the building into apartments.

A decision by the European Court of Justice (ECJ) means that 3,200 ex-employees of Woolworths and 1,200 former staff at Ethel Austin will not receive any money.

Thousands of workers at high street stores which went out of business have lost a long battle for compensation.

Post-Christmas boost for BA’s owner

Thursday, April 30, 2015
The owner of British Airways has forecast a big jump in profits this year as it benefits from the

The owner of British Airways has posted a profit in the post-Christmas quarter for the first time since it acquired Spanish carrier Iberia in 2011.

Shell profits slump after oil slide

Thursday, April 30, 2015
Shell has been hit by the fall in oil prices.

Royal Dutch Shell has reported a 57% slump in first quarter profits after it was hit by the fall in oil and gas prices.

Solar farm. Library image.

Plans for a third solar farm in Wix have been given the green light by councillors.

Richard Turner said £70million in wages would be spent in Stowmarket if the business park was given the go-ahead.

Outline planning permission for a 29 hectare business site has been approved by Mid Suffolk District Council.

Royal Bank of Scotland  slumped to a loss of £446million in the first quarter.

State-backed Royal Bank of Scotland slumped to a loss of £446million in the first quarter, it revealed today.

Most read

Most commented

Topic pages