Partly Cloudy

Partly Cloudy

max temp: 18°C

min temp: 6°C

ESTD 1874 Search

East Anglia: Bernard Matthews names Rob Burnett as its new chief executive

10:34 28 April 2014

Rob Burnett, who is to become chief executive at Bernard Matthews.

Rob Burnett, who is to become chief executive at Bernard Matthews.

Archant

East Anglia-based poultry producer Bernard Matthews has appointed a new managing director as it continues its drive to bounce back after posting an annual loss of £20.3million for 2013.

shares

The company, which is based at Great Witchingham in Norfolk and also has a major site in Suffolk, at Holton, near Halesworth, has recruited Rob Burnett from Hain Daniels, owner of brands including Linda McCartney, Sunpat, Johnson’s Juice and the New Covent Garden Soup Company.

Mr Burnett takes over the helm at Bernard Matthews from David Joll, who has been acting as executive chairman since May last year when Noel Bartram stood down as group chief executive on health grounds. Chairman David McColl and UK managing director Rob Mears had also left their respective roles in the weeks before Mr Joll’s appointment.

“I am excited to be joining a big brand with the reach of Bernard Matthews and the potential to reinvigorate it to support our valuable customers,” said Mr Burnett, who will take up his new role on June 30.

Mr Joll added: “We are delighted to have Rob joining us to continue and accelerate the recovery of our business which is well under way.”

Last year’s poor financial performance, which compared with a profit of £2 in 2012, resulted from by a double blow in the shape of high feed costs and demands from supermarkets to drive down prices.

During the year, Bernard Matthews enlisted help from turnaround specialist Rutland Partners, which ploughed £23.5m into the business in exchange for a substantial equity stake.

The company has also looked to drive down costs and restructure parts of the business, leading to a reduction in staff of more than 400, with most of the job losses involving its Hungarian operations.

It has also made moves to improve its performance in the market by investing £1m in a brand relaunch last October to make the Bernard Matthews brand more appealing to mums.

Mr Burnett has been chief executive at Hain Daniels for the past 12 years. Before that, he held sales and general management roles at Albert Fisher, including managing director within its seafood division and group commercial director.

shares

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other East Anglian Daily Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by East Anglian Daily Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique East Anglian Daily Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Greene King apprentice Tamara-Leigh Kirkham.

Greene King has been named VQ Large Employer of the Year for 2015, in recognition of its support for members of its workforce undertaking vocational qualifications (VQs).

Sizewell A and B

Staff at the redundant Sizewell A nuclear power station will have to wait to find out if their jobs are safe from planned redundancies.

The opening of Precision Marketing's new headquarters in Bury St Edmunds.

An expanding marketing services firm celebrated the official opening of its new head office in Bury St Edmunds yesterday.

Abby Curtis who is opening Pump and Grind coffee shop in Great Colman Street with Tom Kerridge

The business team behind a new cafe have said they are disappointed they will not able to serve alcohol when opening for the first time on Saturday.

Arlingtons new art exhibition, Liz and Ken Ambler at the launch

Music, art, wine and a great deal more

Steven and Debbie Morgan pictured when they took over The Royal Oak earlier this year

Firefighters were called to a pub last night following a water leak which caused flooding.

Rachel Pearlman, Zoe Bradbury, Jack Northcott and Jordan Keeble of Ginger Nut Media team  at the OXO Tower in London, after being awarded as the best level of support during Advanced Apprenticeships.

A digital advertising firm is celebrating after scooping an award for its supportive training regime.

Royal Mail profits up 6% to £740m

Thursday, May 21, 2015
Royal Mail has seen a rise in annual profits.

Royal Mail today reported a rise in underlying annual profits as a squeeze on costs helped offset a lower than expected performance from its parcel business.

Bury Council Building Angel Hill.

The new chairman of Bury Town Council has said he intends to make the authority relevant after claiming it has done “almost nothing” for the last few years.

Tesco  Group Chief Executive Dave Lewis

Tesco paid £4.1 million to new boss Dave Lewis in his first six months after he was brought in from consumer goods group Unilever to turn around the embattled supermarket.

Most read

Most commented

Topic pages