max temp: 11°C

min temp: 8°C

ESTD 1874 Search

East Anglia: Electricals retailer Hughes celebrates success of ‘Smart Home’ service

12:12 14 April 2014

Hughes Smart Home manager Ashley Shorey-Mills.

Hughes Smart Home manager Ashley Shorey-Mills.


East Anglia-based electricals retailer Hughes has hailed a successful first year for a new service aimed at the home entertainment market.


Hughes, a member of the EADT/EDP Top100 listing of the leading companies in Suffolk and Norfolk, launched ‘Smart Home’ to help people who are confused or unsure about the array of home entertainment equipment available.

Hughes manager Ashley Shorey-Mills, who was tasked with getting the new service up and running, said that while there were similar services targeted at the wealthy nobody was catering for the mass market.

“The concept was very simple; send one of our experienced team to a customer’s home to discuss with them what they want from home entertainment, look at the layout of the house and then come back with recommendations,” he said.

“There are lots of people out there who are confused about what is available, not sure exactly what they want or simply do not have the time to find out.

“We offer good old-fashioned customer service where we visit the customer at home at a time convenient to them, and come back and see them to discuss our recommendations and it also gives the opportunity for us to demonstrate that equipment.

“People really do like this kind of service and it is for everyone, whatever their budget. We helped a retired couple with a new wall-mounted TV, DVD and soundbar which gave them much more space in their living room.

“Another customer was a lady who was renovating a cottage from a shell and we worked with her to ensure all rooms were wired up, with cabling hidden and the property ‘future proofed’ when it came to technology.”

He added: “This led us to talk to house builders because we can ensure any cabling is hidden before the new buyers move in and everything is ready for them to plug their equipment into.”

The service is free to the customer, with no obligation to buy. Hughes Smart Home now has three full-time employees and vans in its own livery and will soon have its own dedicated website, with other marketing initiatives to follow.

“While we were optimistic there would be a demand we knew there were no guarantees for its success,” said Mr Shorey-Mills.

“We have been delighted with how the new concept has gone over the last year and are looking forward to the future with confidence. Over the next 12 months we plan to double the turnover which will inevitably mean us taking on extra staff.”



Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other East Anglian Daily Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by East Anglian Daily Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique East Anglian Daily Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Haverill Research Park

A cluster of local development sites are celebrating after being awarded Enterprise Zone status thanks to the Greater Cambridge Greater Peterborough Local Enterprise Partnership (LEP).

Paul Farrow, left, of Thomas Ridley, with Stuart Danson of Chassis Cab with with the new trucks for the fleet.

A family-owned dealership sealed a deal worth more than £1million to deliver new trucks to a food service firm based at Rougham, near Bury St Edmunds.

Amazon associates picking and packing customer orders at the Amazon fulfilment centre at Hemel Hempstead, Hertfordshire. Photo:  Nick Ansell/PA Wire

Shoppers are expected to spend almost £1billion online as retailers unleash another set of bargain deals on Cyber Monday.

Ian White, managing director at Beckett Financial Services.

Beckett Financial Services has been ranked as one of the UK’s top 100 independent financial advisers by industry magazine New Model Adviser.

Josh Eames and Ryan Scillitoe of Perrywood Garden Centre and Nurseries in Tiptree who have have raised more than £5,000 for charity through a 1,000-mile cyclinge challenge.

Josh Eames and Ryan Scillitoe from Perrywood Garden Centre and Nurseries in Tiptree have raised more than £5,000 for charity through a 1,000 mile cycle challenge.

Most read

Most commented

Topic pages

Local business directory

Our trusted business finder

Property search

e.g. Oxford or NW3
Powered by Zoopla

Digital Edition

Read the East Anglian Daily Times e-edition today E-edition

Great British Life

Great British Life
MyDate24 MyPhotos24