Partly Cloudy

Partly Cloudy

max temp: 18°C

min temp: 10°C

ESTD 1874 Search

East Anglia: Genesis PR makes a splash with double ‘Great Swim’ contract

15:49 21 April 2014

From left, Genesis PR director Penny Arbuthnot, PR executive Chloe Atkins, PR account manager Abbie Smith and graphic designer Laura Hall at Alton Water reservoir where the Great East Swim, which includes the Team Challenge event, takes place on Saturday, June 21.

From left, Genesis PR director Penny Arbuthnot, PR executive Chloe Atkins, PR account manager Abbie Smith and graphic designer Laura Hall at Alton Water reservoir where the Great East Swim, which includes the Team Challenge event, takes place on Saturday, June 21.

Archant

Suffolk public relations agency Genesis PR has won a competitive pitch to manage the PR campaign for this year’s Great East Swim.

shares

And to underline their commitment to the event, and to developing their health and fitness, members of the Genesis team have also signed up to take part in the swim, which takes place at Alton Water, near Ipswich, on Saturday, June 21.

The contract secured by Genesis from event organiser Nova International also includes managing the PR for the Great London Swim, being held at the Millwall Dock on August 30.

The Great East Swim is one of East Anglia’s most popular mass participation sporting events, with more than 2,000 swimmers of all abilities expected to take part this year, watched by thousands more friends, family and colleagues. The Team Challenge, which Genesis has entered and is open to all businesses in East Anglia, involves a one mile swim across an open water course.

Penny Arbuthnot, director of Genesis PR, said: “This is one of East Anglia’s premier sporting events and it’s a boost to our local economy with many of the entrants and their supporters coming from all over the country.

“There are prizes in the Team Challenge but for us it’s about the shared experience of working on our personal fitness and the excitement of a 1 mile swim in open water. We call on Suffolk’s employers to take up the Team Challenge with us.”

She added: “We are also very pleased to have won a competitive pitch for the Nova International PR account and are enjoying working on both the Great East and Great London PR campaigns.”

The Great East Swim Team Challenge is for between four and eight swimmers per team. There are three categories (male, female and mixed (mixed teams must have a minimum of two females and two males) and the accumulated first four finish times in each team will count.

The fastest overall team in each category will be awarded an engraved trophy, with second and third places in each category also awarded prizes. Entry fees cost £33 per person (£27.50 plus 20% VAT).

For individual entrants to the Great East Swim there is a choice of half-mile (for those aged 12 or over), one mile (aged 16 or over), two miles and 5,000 metre courses with swimmers starting in “waves” throughout the day.

The event gives a boost to Suffolk tourism and is a showcase for the county with a farmers’ market of the best of Suffolk produce running alongside it. Suffolk County Council and its Most Active County initiative are partners in the event with the aim of increasing the county’s participation in sport and active recreation.

The Great East Swim is one of five in the “Great Swim” series, which is the biggest exhibition of open water swimming in Europe. The Swims takes place in clean and safe lakes, lochs and urban docks nationwide each year.

Nova International, headed by Olympic distance runner Brendan Foster, is the organiser behind the series, with the Great East swim is organized in partnership with Suffolk County Council.

shares

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other East Anglian Daily Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by East Anglian Daily Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique East Anglian Daily Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

The Ann Letitia Russell lifeboat back home in Fleetwood with marina assistants Daryl Randles, Simon Price and Will Taylor.

In her heyday she saved more than 150 souls. Now port 
owner ABP has joined a community effort to save former lifeboat The Ann Letitia Russell.

Servest Group CEO Rob Legge.

Some of the region’s top professionals were involved in a recent sale deal involving two Bury St Edmunds-based firms, it has emerged.

Sizewell B pop-up farmers' market.

Farmers and producers were at Sizewell B nuclear power station at Leiston last week as it hosted a pop-up farmers’ market.

Ashley Gogan, Bedford Lodge

A four-star hotel in Newmarket has appointed a new face to head up its conference and events service.

Sheepen Place office development scheme at night - artist's impression

Proposals have been submitted for two new office buildings planned for central Colchester.

Greene King chief executive Rooney Anand, left, shaking hands with Mike Tye, chief executive of the Spirit Pub Company, outside Spirit's headquarters in Burton uponTrent following the sale deal.

Jobs are at risk at Greene King following a major acquisition earlier this year.

EDF workers are unhappy over pay.

Hundreds of workers at energy giant EDF are to stage a 24-hour strike in a row over pay.

Amos Smith who is launching a new yoghurt called Mossy's from a secret family recipe.

A popular yogurt made to a secret family recipe has been revived by a young food entrepreneur.

Land next to Burger King is for sale

Tesco, Mothercare and Toys R Us could soon have a new neighbour at Copdock Mill

A city worker looks at a stock ticker screen at the London Stock Exchange in the City of London.

Volatile stock market conditions took their toll again today as the FTSE 100 Index plunged after sharp gains in the previous session.

Most read

Most commented

Topic pages