Partly Cloudy

Partly Cloudy

max temp: 8°C

min temp: 6°C

ESTD 1874 Search

East Anglia: Genesis PR makes a splash with double ‘Great Swim’ contract

15:49 21 April 2014

From left, Genesis PR director Penny Arbuthnot, PR executive Chloe Atkins, PR account manager Abbie Smith and graphic designer Laura Hall at Alton Water reservoir where the Great East Swim, which includes the Team Challenge event, takes place on Saturday, June 21.

From left, Genesis PR director Penny Arbuthnot, PR executive Chloe Atkins, PR account manager Abbie Smith and graphic designer Laura Hall at Alton Water reservoir where the Great East Swim, which includes the Team Challenge event, takes place on Saturday, June 21.

Archant

Suffolk public relations agency Genesis PR has won a competitive pitch to manage the PR campaign for this year’s Great East Swim.

shares

And to underline their commitment to the event, and to developing their health and fitness, members of the Genesis team have also signed up to take part in the swim, which takes place at Alton Water, near Ipswich, on Saturday, June 21.

The contract secured by Genesis from event organiser Nova International also includes managing the PR for the Great London Swim, being held at the Millwall Dock on August 30.

The Great East Swim is one of East Anglia’s most popular mass participation sporting events, with more than 2,000 swimmers of all abilities expected to take part this year, watched by thousands more friends, family and colleagues. The Team Challenge, which Genesis has entered and is open to all businesses in East Anglia, involves a one mile swim across an open water course.

Penny Arbuthnot, director of Genesis PR, said: “This is one of East Anglia’s premier sporting events and it’s a boost to our local economy with many of the entrants and their supporters coming from all over the country.

“There are prizes in the Team Challenge but for us it’s about the shared experience of working on our personal fitness and the excitement of a 1 mile swim in open water. We call on Suffolk’s employers to take up the Team Challenge with us.”

She added: “We are also very pleased to have won a competitive pitch for the Nova International PR account and are enjoying working on both the Great East and Great London PR campaigns.”

The Great East Swim Team Challenge is for between four and eight swimmers per team. There are three categories (male, female and mixed (mixed teams must have a minimum of two females and two males) and the accumulated first four finish times in each team will count.

The fastest overall team in each category will be awarded an engraved trophy, with second and third places in each category also awarded prizes. Entry fees cost £33 per person (£27.50 plus 20% VAT).

For individual entrants to the Great East Swim there is a choice of half-mile (for those aged 12 or over), one mile (aged 16 or over), two miles and 5,000 metre courses with swimmers starting in “waves” throughout the day.

The event gives a boost to Suffolk tourism and is a showcase for the county with a farmers’ market of the best of Suffolk produce running alongside it. Suffolk County Council and its Most Active County initiative are partners in the event with the aim of increasing the county’s participation in sport and active recreation.

The Great East Swim is one of five in the “Great Swim” series, which is the biggest exhibition of open water swimming in Europe. The Swims takes place in clean and safe lakes, lochs and urban docks nationwide each year.

Nova International, headed by Olympic distance runner Brendan Foster, is the organiser behind the series, with the Great East swim is organized in partnership with Suffolk County Council.

shares

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other East Anglian Daily Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by East Anglian Daily Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique East Anglian Daily Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Charity evening on the ice at Winter Wondeland in Colchester

Suppliers, small businesses and individuals have “little chance” of getting any of the quarter of a million pounds they are owed from the collapse of Colchester’s outdoor ice rink.

Keith Norman, Fred. Olsen Cruise Lines’ business development manager (back row, centre) launches the company'’s sponsorship of Suffolk FA’s Walking Football initiative at Whitton Sports Centre in Ipswich.

Fred. Olsen Cruise Lines has become a sponsor of Suffolk FA’s Walking Football initiative.

Sam Parnell and Max Shelley of Measured Brilliance

Digital Marketing ‘meetup’ group SIMS teams up with Measured Brilliance and Ipswich Borough Council to help businesses in 2016.

developer John Howard

Town centre homes plans for important Ipswich town centre site close to the Waterfront

Matt Hampson
, founder of the Matt Hampson Foundation, which is being supported by Adnams through sales of its limited edition beer Prop Hop.
Photo: Jason Bye

Southwold brewer Adnams has reintroduced its limited edition beer Prop Hop to coincide with the start of this year’s Six Nations rugby championship.

Most read

Fred Olsen Travel Sale

cover

Click here to view
the Fred Olsen
Travel Sale

View

Most commented

HOT JOBS

Show Job Lists

Topic pages

Streetlife

Great British Life

Great British Life
MyDate24 MyPhotos24