max temp: 12°C

min temp: 11°C

ESTD 1874 Search

East Anglia: Hoseasons boss urges firms to take part in Larking Gowen Tourism Business Survey

06:00 21 January 2014

Hoseasons managing director Simon Altham.

Hoseasons managing director Simon Altham.


One of East Anglia’s leading tourism figures has issued a rallying call for businesses to take part in this year’s Larking Gowen Tourism Business Survey.


Simon Altham, managing director of Lowestoft-based holidays firm Hoseasons, urged tourism operators across Norfolk and Suffolk to fill in the online survey before the February 2 closing date.

He made his appeal as Hoseasons, one of the UK’s largest self-catering holiday businesses, released bumper early year booking figures that add to the growing evidence this could be a fabulous “staycation” summer for East Anglia tourism.

A number of holiday cottage lettings firms in the region, including Best of Suffolk, have already reported a strong start to 2014, and Hoseasons says that bookings across its boating portfolio are up 26% compared with the same time last year.

The Broads tops the list of the most popular boating destinations, with bookings up more than 40% on last year, but the positive start to the year is reflected across the business with lodge and park holidays also seeing strong demand, and sales with independent travel agents performing well.

Mr Altham said the importance of investment and good marketing both to be guaged by the survey was underlined by the Broads experience. He said: “It is no coincidence that new boats are booking very well and that is encouraging for companies like Richardson’s who have been making significant investment in their fleet.”

Hoseasons had invested in strong marketing campaigns promoting the destination and launched Starboard, a new luxury boating experience, said Mr Altham.

Urging businesses to sign up to the survey, he said it provided a wealth of information which allowed operators in the region’s number one industry to benchmark themselves against others.

“Everyone wants a barometer of how well they are doing,” he said. “And business confidence breeds more confidence and a sense that things are getting better.”

On the Broads, the brighter picture included improvements to infrastructure and pubs and the Broads Authority working hard to improve tourism, he added.

Mr Altham said positive booking figures across the sector also supported the view that last summer’s glorious weather had “left a sheen on the tourism industry right across the UK”.

The survey, which is backed by Visit Norfolk and Visit Suffolk and promoted by Archant, is available at www.tourismsurveys.co.uk .



Haverill Research Park

A cluster of local development sites are celebrating after being awarded Enterprise Zone status thanks to the Greater Cambridge Greater Peterborough Local Enterprise Partnership (LEP).

Paul Farrow, left, of Thomas Ridley, with Stuart Danson of Chassis Cab with with the new trucks for the fleet.

A family-owned dealership sealed a deal worth more than £1million to deliver new trucks to a food service firm based at Rougham, near Bury St Edmunds.

Amazon associates picking and packing customer orders at the Amazon fulfilment centre at Hemel Hempstead, Hertfordshire. Photo:  Nick Ansell/PA Wire

Shoppers are expected to spend almost £1billion online as retailers unleash another set of bargain deals on Cyber Monday.

Ian White, managing director at Beckett Financial Services.

Beckett Financial Services has been ranked as one of the UK’s top 100 independent financial advisers by industry magazine New Model Adviser.

Josh Eames and Ryan Scillitoe of Perrywood Garden Centre and Nurseries in Tiptree who have have raised more than £5,000 for charity through a 1,000-mile cyclinge challenge.

Josh Eames and Ryan Scillitoe from Perrywood Garden Centre and Nurseries in Tiptree have raised more than £5,000 for charity through a 1,000 mile cycle challenge.

Most read

Most commented

Topic pages

Local business directory

Our trusted business finder

Property search

e.g. Oxford or NW3
Powered by Zoopla

Digital Edition

Read the East Anglian Daily Times e-edition today E-edition

Great British Life

Great British Life
MyDate24 MyPhotos24