Overcast

Overcast

max temp: 11°C

min temp: 6°C

ESTD 1874 Search

The pigs are coming. Find out more about

Pigs Gone Wild

here.

East Anglia: Hoseasons boss urges firms to take part in Larking Gowen Tourism Business Survey

06:00 21 January 2014

Hoseasons managing director Simon Altham.

Hoseasons managing director Simon Altham.

Archant

One of East Anglia’s leading tourism figures has issued a rallying call for businesses to take part in this year’s Larking Gowen Tourism Business Survey.

Simon Altham, managing director of Lowestoft-based holidays firm Hoseasons, urged tourism operators across Norfolk and Suffolk to fill in the online survey before the February 2 closing date.

He made his appeal as Hoseasons, one of the UK’s largest self-catering holiday businesses, released bumper early year booking figures that add to the growing evidence this could be a fabulous “staycation” summer for East Anglia tourism.

A number of holiday cottage lettings firms in the region, including Best of Suffolk, have already reported a strong start to 2014, and Hoseasons says that bookings across its boating portfolio are up 26% compared with the same time last year.

The Broads tops the list of the most popular boating destinations, with bookings up more than 40% on last year, but the positive start to the year is reflected across the business with lodge and park holidays also seeing strong demand, and sales with independent travel agents performing well.

Mr Altham said the importance of investment and good marketing both to be guaged by the survey was underlined by the Broads experience. He said: “It is no coincidence that new boats are booking very well and that is encouraging for companies like Richardson’s who have been making significant investment in their fleet.”

Hoseasons had invested in strong marketing campaigns promoting the destination and launched Starboard, a new luxury boating experience, said Mr Altham.

Urging businesses to sign up to the survey, he said it provided a wealth of information which allowed operators in the region’s number one industry to benchmark themselves against others.

“Everyone wants a barometer of how well they are doing,” he said. “And business confidence breeds more confidence and a sense that things are getting better.”

On the Broads, the brighter picture included improvements to infrastructure and pubs and the Broads Authority working hard to improve tourism, he added.

Mr Altham said positive booking figures across the sector also supported the view that last summer’s glorious weather had “left a sheen on the tourism industry right across the UK”.

The survey, which is backed by Visit Norfolk and Visit Suffolk and promoted by Archant, is available at www.tourismsurveys.co.uk .

0 comments

EDF Chief Executive Vincent de Rivaz appears before the Energy and Climate Change Committee to answer questions over the delay in making a final investment decision on the Hinkley Point nuclear power project. Picture: PA Wire

MPs have been promised the sister project of a proposed third nuclear power plant on the Suffolk coast will go ahead despite a fresh delay in making a final investment decision.

Steam Punk Pig - Birketts entry for Pigs Gone Wild

Staff at Ipswich-based law firm Birketts are welcoming a new member to the team ahead of the Pigs Gone Wild art trail - Steam Punk Pig.

An artist's impression of what St James’ Business and Logistics Park will look like.

More than 600 jobs could be created if a major £72m business park planned for the outskirts of Ipswich gets the go-ahead.

File photo dated 06/10/11 of a trainee bricklayer. Chancellor of the Exchequer George Osborne delivers his Autumn Statement and Spending Review in the House of Commons today. PRESS ASSOCIATION Photo. Issue date: Wednesday November 25, 2015. See PA BUDGET stories. Photo credit should read: Ian Nicholson/PA Wire

Bricklayers are being paid up to £25 an hour as building firms struggle to recruit skilled workers, a new report has revealed.

Bids for Tata Steels UK business are being finalised.

Bids for Tata Steel’s UK business are being finalised ahead of a crucial week for the crisis-hit industry and the job prospects of thousands of workers.

Most read

Great Days Out

cover

Click here to view
the Great Days Out
supplement

View

Most commented

HOT JOBS

Show Job Lists

Streetlife

Newsletter Sign Up

Great British Life

Great British Life
MyDate24 MyPhotos24