max temp: 13°C

min temp: 10°C

ESTD 1874 Search

East Anglia: Ipswich Building Society aims to aid learning with “My Puppy: Maths and Money” app

12:59 26 January 2014

Ipswich Building Society has launched a new educational app aimed at primary school-age children and their parents.


The app, “My Puppy: Maths and Money” enables players to guide a virtual puppy through a series of entertaining puzzles and fun tasks to earn “puppy pounds” they can save or spend on their “puppy”.

With research showing that a quarter of British children under eight own a tablet device, the app aims to improve financial literacy throughout the UK and within the society’s heartland area of Suffolk and the East of England.

The Society has identified a local-level need to support financial education, particularly among younger children and it already runs “Money Days” in primary schools, teaching Year 2 children about finance through stories, games and creative play.

The app aims to help children to develop an understanding of how money works and help them to recognise different coins, as well as establishing an understanding of budgeting and saving.

Primary school teacher Louise Swindlehurst said: “My Puppy: Maths and Money is a fantastic interactive learning aid. I’m a mum to two boys and they loved the games and the rewards for completing the different tasks.

“I’m looking to introduce it to my class at school. It’s a good way to grab their attention and make financial learning a little more interesting.”

Paul Winter, Ipswich Building Society’s chief executive, added: “We’re serious about improving financial literacy in Suffolk and the UK.

“We think it’s vital that every primary school aged child should know the value of money and reasons to save for the future. We set out to combat the issue in a fun and informative way and that’s why we created our My Puppy: Maths and Money app. I’ve already started playing it with my eldest grandchild.”



Alistair Ponder, Leanne Castle and Alex Till of Menta receive their trophy from Declan Curry at the National Enterprise Network annual awards.

Bury St Edmunds-based enterprise agency Menta has won an Enterprise Support Organisation of the Year accolade at the National Enterprise Network’s annual awards.

An artist's impression of the new Hampton by Hilton hotel to be built and Stansted Airport,alongside the existing Enterprise House office complex, right.

A new £45million hotel is to be built close to the main terminal at Stansted Airport, bringing the number of hotels on the airport site to five and creating around 60 new jobs.

Frank Brumby, eastern region chairman of R3.

“Zombie” businesses are on the march in the East of England, according to a survey by insolvency trade body R3.

Royal Bank of Scotland has passed the latest Bank of England stress test, but missed fulfilling one of the capital guidance criteria.
Photo: David Cheskin/PA Wire

All seven of the UK’s largest lenders have passed the Bank of England’s latest “stress test”.

Max Chmyshuk, founder and managing partner at Fleximize.

More than £25million-worth of credit applications by small and medium-sized enterprises (SMEs) in eastern England are being rejected by banks every month, according to alternative lender Fleximize, which is based Ipswich.

Most read

Most commented

Topic pages

Local business directory

Our trusted business finder

Property search

e.g. Oxford or NW3
Powered by Zoopla

Digital Edition

Read the East Anglian Daily Times e-edition today E-edition

Great British Life

Great British Life
MyDate24 MyPhotos24