Partly Cloudy

Partly Cloudy

max temp: 23°C

min temp: 16°C

ESTD 1874 Search

The pigs have arrived. See the latest

Pigs Gone Wild

news here.

Essex: Dragons show bags of interest in YUU

06:00 25 September 2012

Kellie Forbes, left, along with her business partner Gill Hayward

Kellie Forbes, left, along with her business partner Gill Hayward

Archant

AN Essex business bagged a winner in the hit BBC TV series Dragons’ Den with backpacks that include fold-down desks and a series of activities for children.

Great Dunmow-based YUUworld, run by business partners Kellie Forbes and Gill Hayward, slayed the Dragons in the latest episode of the series on Sunday night.

Kellie and Gill were in the enviable position of having all five Dragons wanting to invest in their award-winning range of YUU activity backpacks.

In the end, Peter Jones and Deborah Meaden were chosen as the investors.

The backpacks include colouring pads, pencils, a magnetic game board, a secret pocket, detachable pencil case and water bottle holder, plus space inside the bag for an iPod and a DS.

They are designed with ergonomic back panels, and are aimed at a range of activities including camping trips, car journeys, holidays, sleepovers, school days and sports clubs.

Following the Dragons’ investment decision, they will be able to extend their range of products and even launch the bags overseas.

Kellie and Gill said: “We went into the Den feeling secretly confident that we would secure investment from a Dragon, but to have offers from all five was really overwhelming.

“Deborah Meaden and Peter Jones have since proven to be supportive and invaluable investors, enabling us to already extend our range.”

Peter Jones was clearly impressed by the bags.

“The YUUbags are perfect for children when they are out and about,” he said.

“I know the products will succeed because I’ve given them to my own kids who thought they were great.”

Deborah Meaden admired the way the two had planned ahead.

“Kellie and Gill are both clearly smart and energetic, with strong emotional intelligence, which is important because it helps you sense what your customer wants,” she said.

“They were also demonstrably keeping ahead of the game through product development.

“I knew that there would be no resting on their laurels with these two…and I was right.”

The backpack is aimed at children aged seven and above and retails at £43 plus post and packaging.

It comes with a membership card for an online club where YUU clubbers can play games and enter competitions.

For more on YUU bags visit www.yuuworld.com .

Search hundreds of local jobs at Jobs24

0 comments

A computer-generated image of how the Sizewell complex will look after construction of Sizewell C.

Britain is set to get its first new nuclear power station in generations as EDF’s directors approve investment in Hinkley Point.

Confidence among manufacturing firms has dropped since the vote to leave the European Union, says a report.

Confidence among manufacturing firms has dropped since the vote to leave the European Union, putting the sector’s recovery in jeopardy, says a report.

A Lloyds Bank branch in Halesworth. Lloyds Banking Group has announced it will close 200 branches and cut 3,000 jobs.

Lloyds Banking Group is cutting 3,000 jobs and shutting 200 branches as the lender braces for a cut in interest rates following Britain’s decision to quit the European Union.

Damian Lewis as Bobby

Game Of Thrones broadcaster Sky has brushed aside economic uncertainty surrounding Britain’s referendum on the European Union to drive up revenues and profits.

Almost 400,000 customers deserted British Gas in the first half of the year as its parent firm, Centrica, saw profits take a dive.

Almost 400,000 customers deserted British Gas in the first half of the year as its parent firm, Centrica, saw profits take a dive.

HOT JOBS

Show Job Lists

Most read

Most commented

Topic pages

Streetlife

Newsletter Sign Up

Sign up to the following newsletters:

Great British Life

Great British Life
MyDate24 MyPhotos24