Partly Cloudy

Partly Cloudy

max temp: 8°C

min temp: 4°C

ESTD 1874 Search

Framlingham: Business Association to consider scheme like My Southwold to support independent retailers

09:09 31 July 2014

Sallie Smith (left) and Morgan Richards promote the launch of 'My Southwold' vouchers to encourage shoppers to use independent traders in the town. A similar scheme could be coming to Framlingham

Sallie Smith (left) and Morgan Richards promote the launch of 'My Southwold' vouchers to encourage shoppers to use independent traders in the town. A similar scheme could be coming to Framlingham

A scheme helping independent businesses work together for a more vibrant high street is looking to expand from the Suffolk town where it built its reputation into new communities across the county.

Savagewood, the company that helped launch My Southwold in 2012 as a means of “galvanising” the town’s business community, has announced plans for a similar scheme in Framlingham.

Company director Richard Woodhall said the initiative was about making the high street a “more appealing place to visit and shop”.

Businesses entering the initiative display branded signs in their shopwindow advertising special offers, which are publicised through social media campaigns for customers with membership cards to claim.

In Southwold, he said the move came as a reaction to the influx of multinationals in the town and had grown to create a “huge social media presence” involving 90% of the local business community.

“There’s feeling it has galvanised Southwold’s independent retailers to be a much stronger group of businesses who now represent a much more vibrant high street,” he said.

After some initial fine-tuning, Mr Woodhall said he now felt confident it could be rolled out to other towns.

Presenting the scheme to Framlingham Business Association (FBA) at its Summer Social event, he said the scheme could offer traders the same co-operative feel as enjoyed during the town’s annual Sausagefest event – but all the year round.

Jenny Stockman, the FBA chairman, said she was “very open-minded to the scheme” though she was conscious that a number of businesses in the town already offered similar initiatives with which she did not want to conflict.

“We are at the stage of exploring and investigating the scheme and if Framlingham can reap the benefits then that is great but we’ve got to follow due diligence and get the businesses on board first,” she said.

If accepted, Savageweood would deliver the scheme in Framlingham for no charge.

Mr Woodhall said he would then offer to carry out further paid work with members using his “huge retail experience” to help grow their businesses.

Search hundreds of local jobs at Jobs24

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other East Anglian Daily Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by East Anglian Daily Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique East Anglian Daily Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

The Suffolk Coastal District Council offices at Melton Hill have been sold for re-development, subject to planning permission being granted

Former Suffolk Coastal District Council, Melton Hill offices are sold for re-development

Becky Sebright-King, owner of Lady Bakewell Park, at the launch of Small Business Saturday 2016.

As the Christmas shopping season gets into full swing, it’s more important than ever to support our local traders.

The Octagon  in Colchester, where travel management company Gray Dawes is based.

Essex-based travel management group Gray Dawes is to double in size following the simultaneous completion of two acquisitions.

The Rev Jemma Sander-Heys pulls a pint of Lacons Christmas beer, St Nicks.
Photo: Lacons Brewery

Regional drinks supplier Lacons has hosted is annual Winter Gathering to mark the launch of St Nick’s, its craft ale brewed specially for the festive season.

Go Ape tree-top adventure. Picture: GO APE.

Outdoor adventure firm Go Ape has picked up a national award in recognition of rapid growth which has seen it expand across the country.

Management Jobs

Show Job Lists

Most read

Most commented

Topic pages

Streetlife

Newsletter Sign Up

Sign up to the following newsletters:

MyDate24 MyPhotos24