THREE months ago, Graham Griffiths was selling Ferraris for a living. But the 42-year-old has swapped life in the fast lane for an altogether more family-orientated venture.

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This weekend, the entrepreneur from Glemsford launched his new business – Ocean Adventure – a children’s play and educational centre in Sudbury.

Located in Addison Road on the outskirts of town, Ocean Adventure is based on the site of a former indoor play centre the Giggle Factory.

Well-known to young families in the area, the Giggle Factory became run down and eventually closed last year. But Mr Griffiths is convinced with a fresh approach there is a market for a similar business on that side of the town.

“We have cleaned the place up and want to expand the services on offer,” he said.

“We are still offering a soft play centre but want to combine it with a farm shop-style eating experience, as well as offer a range of educational sessions such as guitar and ukulele lessons, and some science classes aimed at making learning fun.”

Mr Griffiths’s wife Abi, who is a language teacher, will also be taking informal French and Spanish lessons for pre-school age youngsters.

In fact, the couple have immersed themselves in the world of children of late and recently celebrated the birth of their son James – their fourth child – on December 20.

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