Partly Cloudy

Partly Cloudy

max temp: 23°C

min temp: 16°C

ESTD 1874 Search

The pigs have arrived. See the latest

Pigs Gone Wild

news here.

Harwich: Stena powers through downturn as ferry passengers numbers continue to rise

12:50 16 November 2012

Lars Olsson of Stena Line

Lars Olsson of Stena Line

Archant

A NORTH Sea ferry operator is celebrating a summer upsurge with car numbers on its Harwich to Hook of Holland route up by 7%.

Stena Line, which achieved the upturn against a backdrop of tough conditions for the industry, said overall passenger numbers were also up.

In the three months to September, when Stena Line celebrated its 50th anniversary, the privately-owned ferry company grew numbers of cars on its Harwich route by 7.1% and total passenger numbers by 0.8 per cent, compared to the same period in 2011.

Freight volumes also increased by 17%, measured in freight units, across its three routes, including from Harwich, over the January to September period.

The ferry operator, the largest in Europe, achieved the summer upsurge during a quarter where air passenger traffic from the UK to the Netherlands fell by 0.8%, according to Civil Aviation Authority figures.

Stena Line’s growth equated to 3,000 additional cars and an additional 2,000 passengers to the Netherlands.

The quarter’s strongest monthly growth came in September, the month of Stena Line’s anniversary celebrations. Buoyed by promotional activity, the operator carried 11,000 cars to Holland during the month - a 17.2% year-on-year increase - and 46,000 passengers in total, equating to an 11.4% year-on-year increase.

Stena Line has also seen year-on-year growth across the North Sea for the year to date.

During the first nine months of the year, numbers of cars on the Harwich-Hook of Holland route rose by 4.2% compared to the same period last year, and total passenger numbers climbed by 1.4%.

Lars Olsson, Stena Line’s general manager for travel on the North Sea, said: “We are doing well. We are breaking some of the industry trends.”

“The summer was challenging for the UK outbound travel in general, with the Olympic Games dampening demand. Market conditions have remained testing and so Stena Line’s ongoing North Sea growth has bucked industry trends and the promotional work we carried out around our 50th anniversary in September has helped boost this further.

“During the golden anniversary month we grew our car traffic more than any other month in 2012, so we hope that the positive impact will continue and will assist in our full-year targets.”

In 2010, Stena Line introduced two newly-built passenger-freight Superferries on the route, representing an investment of £375m.

Stena runs twice daily return crossings on its Harwich to Hook of Holland route as well as more than 30 daily crossings on its various routes to Ireland.

Search hundreds of local jobs at Jobs24

1 comment

  • If they had a two nights on the boat,one day in Holland with rail travel package as was once available they would get a lot of take up.

    Report this comment

    JOHN BURLS

    Friday, November 16, 2012

A computer-generated image of how the Sizewell complex will look after construction of Sizewell C.

Britain is set to get its first new nuclear power station in generations as EDF’s directors approve investment in Hinkley Point.

Confidence among manufacturing firms has dropped since the vote to leave the European Union, says a report.

Confidence among manufacturing firms has dropped since the vote to leave the European Union, putting the sector’s recovery in jeopardy, says a report.

Damian Lewis as Bobby

Game Of Thrones broadcaster Sky has brushed aside economic uncertainty surrounding Britain’s referendum on the European Union to drive up revenues and profits.

Almost 400,000 customers deserted British Gas in the first half of the year as its parent firm, Centrica, saw profits take a dive.

Almost 400,000 customers deserted British Gas in the first half of the year as its parent firm, Centrica, saw profits take a dive.

Suffolk Chamber of Commerce chief executive John Dugmore unveiling the chamber's new-look branding at a summer garden party held at Willis Towers Watson Rooftop Garden in central Ipswich.

Suffolk Chamber of Commerce has unveiled its new branding and identity at a ceremony in Ipswich.

HOT JOBS

Show Job Lists

Most read

Most commented

Topic pages

Streetlife

Newsletter Sign Up

Sign up to the following newsletters:

Great British Life

Great British Life
MyDate24 MyPhotos24