Hoteliers drop brand and opt to go it alone
PUBLISHED: 06:00 01 December 2012
A HOTEL-owning family has decided to go it alone after 20 years of trading under the Best Western international marketing brand.
Ufford Park owners Colin and Shirley Aldous cite the growing power of Twitter and review sites such as Trip Advisor as one of the drivers for their decision.
The Woodbridge hotel, spa and golf complex, which this year celebrated its 20th anniversary, has belonged to the Aldous family since 1991, and in that time it has doubled in size.
Set within 120 acres of historic parkland it is a popular destination for corporate and leisure guests as well as supporting the local communities of Ufford, Melton and Woodbridge.
Chairman Colin Aldous said: “We have always been an independently owned and managed family business but during the last few years we have noticed that our customers are less and less reliant on branding alone but instead are seeking advice from other independent travellers via social media like Twitter and reviews sites like Trip Advisor.
“These sites now play such a huge part in their final decision making process that we felt now is the time to develop the clarity of our family ownership and passion for Ufford Park Woodbridge and go it alone.
“Personally I am really excited about the future without having the previous restrictions, Ufford Park Woodbridge now has the freedom to re-brand and modernise their image. We are entering a new chapter and have great plans ahead, which will continue to improve our facilities and the quality of our customer services.”
The hotel has re-launched its own brand, with the help of local firm Production House.