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Ipswich/UK: Pulp Fiction star in £40m Direct Line ad campaign

PUBLISHED: 16:43 29 August 2014 | UPDATED: 16:43 29 August 2014

Direct Line brings in Harvey Keitel as 'The Fixer'

Direct Line brings in Harvey Keitel as 'The Fixer'

Archant

Direct Line is challenging rival insurance firms to match its customer offering with a new £40million campaing starring Harvey Keitel as the character Winston Wolfe from cult movie Pulp Fiction.

The firm, which has offices in Ipswich, will launch the campaign during tomorrow’s broadcast of The X Factor on ITV.

A 40-second ad shows Keitel reprising the role of the “fixer” for the first time since ‘Pulp Fiction’ was released 20 years ago.

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