Partly Cloudy

Partly Cloudy

max temp: 10°C

min temp: 3°C

ESTD 1874 Search

Ipswich/Bury St Edmunds: Greene King resumes sponsorship role at Ipswich Town FC

17:52 08 July 2014

From left, Ipswich Town managing director Ian Milne, Town legends George Burley and John Wark,  and Greene King Brewing and Brands managing director Chris Houlton, toast the club

From left, Ipswich Town managing director Ian Milne, Town legends George Burley and John Wark, and Greene King Brewing and Brands managing director Chris Houlton, toast the club's new deal with Greene King.

Archant

Ipswich Town Football Club has resumed links with pubs and brewing group Greene King following a five-year association with Southwold-based Adnams.

shares

Bury St Edmunds-based Greene King is to pump “a substantial six figure sum” into the club under a five-year sponsorship deal which will see Greene King IPA become Town’s official beer.

Greene King will also resume sponsorship of the Sir Alf Ramsey stand, which carried its name under a previous sponsorship deal from 2001 until 2009.

However, the stand will continue to commemorate the club’s league championship-winning manager, who went on to lead England to victory at the 1966 World Cup, with it now being known as the Sir Alf Ramsey Stand, sponsored by Greene King. The renewed partnership with Greene King, which was previously Town’s shirt sponsor for six years between 1995 and 2001, will also involve a revamp for the bars at the Portman Road ground.

This will include Legends in the Sir Alf Ramsey Stand and the bars at either end of the Sir Bobby Robson Stand which will be renamed the 78 Bar and the 81 Bar, in recognition of the club’s FA Cup and UEFA Cup triumphs in those years during Sir Bobby’s time in charge.

Greene King IPA, the biggest-selling cask ale in the UK, will be served at all the bars at Portman Road alongside Foster’s and Heineken lager. In addition, Greene King’s Old Golden Hen will be available in the hospitality bars.

“We are obviously delighted to be back working with a local company but also a nationwide brand in Greene King,” said Town managing director Ian Milne.

“It’s a significant investment they have made in the football club and we look forward to a successful working relationship over the next five years.”

Chris Houlton, managing director for Greene King Brewing and Brands, said: “As a Suffolk brewer, we actively look for opportunities to invest close to home and I am proud that football fans can now toast every win and commiserate every loss with a refreshing pint of Greene King IPA at Portman Road.”

“We are with Ipswich Town every step of the way on their journey to success in the forthcoming season and indeed the next five years.”

Rosie Richardson, director of sales at Portman Road, added: “Greene King are one of the leading brands in the region. We’ve worked with them before and I’m delighted we are working with them again.

“We are already in discussions about some exciting initiatives and I’m sure it will prove to be a very productive relationship.”

shares

7 comments

  • If I am paying £4.50 for a pint of Greene King at Portman Road next season can I please have it in a glass, not a topped up from a half full one lined up at the back to save time and not served ICE cold?? Yuck! Come on the Blues!! Automatic promotion the way Burnley did would be LOVELY!

    Report this comment

    Chopper Hammond

    Thursday, July 10, 2014

  • babycham bristan?? lol girly

    Report this comment

    Peter Bland

    Thursday, July 10, 2014

  • What beer could sponsor Bididiot? Doom Bar perhaps.

    Report this comment

    bristan

    Wednesday, July 9, 2014

  • Ah comrade Bididiot is spending his spare time from writing for the Peoples Communist Daily Tribune again. Get back to work Raymond or I will send the Red Brigade round to deal with you.

    Report this comment

    bristan

    Wednesday, July 9, 2014

  • Strange that if supporters gurned like that with a pint of Greene KIng's overpriced beer in their hand they would be ejected from the stand by stewards. And therein lies the gross hypocrisy.... sponsors providing a product you are not allowed to drink - unless you are deep in a concrete bunker and not in sight of the pitch. MIght I also add that with their appalling asset-stripping of overworked tenants, Greene KIng make admirable sponsors of Ipswich Town.

    Report this comment

    Ray Bidwolf

    Wednesday, July 9, 2014

  • Greene King??? I'm glad I never go to watch the over-paid ballerinas at Portman Road.

    Report this comment

    beerlover

    Wednesday, July 9, 2014

  • Decent beer at last.

    Report this comment

    oldwhinger

    Wednesday, July 9, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

Matthew Embley,  RDC recycling services manager, left, and Gary Griffiths, RDC international partners compliance, with the company's gold Zero Waste award.

Information technology reuse and recycling company RDC has received a gold Zero Waste Award from the letsrecycle.com website.

Angela Rushforth, managing director of Ridgeons, with the firm's Investors in People gold accreditation.

Regional timber and builders’ merchant chain Ridgeons has been awarded a “gold” rating under ther Investors in People (IiP) programme.

Alex Till of Menta.

Suffolk-based Enterprise agency Menta and the county branch of the Institute of Directors (IoD) are working together to help Suffolk business owners as they strive for growth.

The water unit from the Prince's Street fire station with Ipswich with officials from the Port of Ipswich and students from Suffolk New College at the water safety demostration hosted by the port.

The Port of Ipswich teamed up with Suffolk Fire and Rescue Service to stage a rescue simulation off Orwell Quay.

From left, Chris Chamberlain from HTK, Vicki Cole from Crafted and Helen Dodman from Ipswich Central, the three organisations behind the Destination Digital conference.

The company behind the delivery of the Ipswich town centre Business Improvement District project has teamed up with two local digital specialist to stage a conference on online marketing for the tourism and hospitality sectors.

French Connection has warned that it faces a substantial loss when it posts its annual results.

Fashion chain French Connection today warned that it now expects to make a big annual loss after seeing its recovery hopes dashed by a difficult spring trading period.

Andrew Harrison, managing director of Stansted Airport.

Manchester Airports Group, parent company of Stansted Airport, scored a four-star rating in Business in the Community’s 2015 CR Index.

Dominic Casserley, group chief executive of Willis.

Global risk advice and insurance broking firm Willis has launched a 550million euro (£393m) offer to take full control of the French broker Gras Savoye.

Sainsbury's is to cut 800 jobs as part of a restructuring of its store operations.

Sainsbury’s is to cut 800 jobs as it becomes the latest supermarket to restructure its operations in the face of tough trading conditions.

The CWind Sword offshore support vessel.

Colchester-based offshore service vessel manufacturer CTruk has won an order to supply two more of its MPC22 boats to sister company CWind.

Most read

Most commented

Topic pages