Partly Cloudy

Partly Cloudy

max temp: 21°C

min temp: 18°C

ESTD 1874 Search

The pigs have arrived. See the latest

Pigs Gone Wild

news here.

Ipswich: Key role for data specialist ITO World in Google Maps app upgrade

17:13 14 May 2014

The Transport DMP team at ITO World.

The Transport DMP team at ITO World.

©Anglia Picture Agency

A technology company in Ipswich has played a key role in an update of online giant Google’s official Maps app, which now includes details of public transport links across the whole of Great Britain.

Until now, the app has included transport links in London and parts of the South-East but the new update, unveiled today, also includes the rest of England plus Scotland and Wales

The data which underpins the service has been prepared on behalf of Google by Ipswich-based ITO World from a variety of “open” sources, a task involving more than 17,000 separate bus, coach, train, tram and ferry routes.

Members of the company’s Transport DMP team combine years of transport data expertise with cutting-edge technological capability, allowing ITO World to collate, aggregate and enrich data and then converting and serving it to clients such as Google in the format they require.

Peter Miller, chief executive, said: “We are proud to be working with Google, proud of our transport data service and proud to be based in Ipswich. Our partnership is clear evidence that you don’t have to be in London to be successful. Having the right skills, experience and expertise is far more important.”

David Tattersall, product manager for public transport at Google Maps, said: “This is the single largest and most comprehensive update we’ve ever done to our public transport coverage anywhere in the world, so it’s something we’re really proud of.

“One of the things we realised with public transport is that it can be a really bewildering task for a lot of people if you’re not familiar with what bus stop you should go to, where you should get off, things like that. We set out to make public transport a lot easier for people living in England, Scotland and Wales.”

He added: “Today every available train, bus, tube, tram and ferry in Great Britain are joined up by Google Maps to make a comprehensive one-stop-shop for public transport. This has been made possible by the availability of open transport data from partners like Traveline and served through ITO World.”

ITO World, a member of the EADT’s Future50 listing of up-and-coming businesses with high growth potential, is committed to extending the scope of Transport DMP beyond just Great Britain as and when the relevant data becomes available. This would see Northern Ireland included.

The company also provides publicity and communication services and is developing data visualisation and insight tools that aim to make complex data sets easier to understand and simpler to act on for transport authorities, planners, operators and consumers.

Mr Miller said he believed ITO’s data and data visualisation capabilities would aid future transport planning and policy, adding: “A voracious appetite is emerging in the transport sector for data, data driven insight and real-time business intelligence.

“That’s why ITO is attracting so much attention from organisations that have significant commercial and economic interests in understanding traffic, movement across modes, network connectivity, congestion, asset management and safety − particularly as there is an increasingly overwhelming amount of data available to understand.”

1 comment

  • This enviable transport expertise has resulted in our bus stops being listed under the heading 'local stations'. Well done chaps!

    Report this comment

    Blackeye

    Wednesday, May 14, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

BHS is closing down in Ipswich

BHS staff in Ipswich have still not been told when the store will close, the Star understands.

Barclays chief executive Jes Staley.

Banking giants will dominate reporting this week, with the City looking out for any Brexit concerns when Barclays and Lloyds deliver their half-year results.

An artist's impression of the new look planned for the former BBC Television Centre bulding in the White City area of west London.

Mildenhall-based English Architectural Glazing (EAG) has won a major contract to carry out work as part of the multi-million-pound regeneration of the former BBC Television Centre in London.

Laurence Johnson and Daniel Le Sauvage of Urban Vintage in Framlingham.

An award-winning independent men’s fashion retailer from Suffolk is celebrating its new store opening today with special offers and free drinks.

Sizewell C

Proposals to build a new £16billion nuclear power station on the Suffolk coast will move a step closer next week.

HOT JOBS

Show Job Lists

Most read

Most commented

Topic pages

Streetlife

Newsletter Sign Up

Sign up to the following newsletters:

Great British Life

Great British Life
MyDate24 MyPhotos24