Partly Cloudy

Partly Cloudy

max temp: 9°C

min temp: 9°C

ESTD 1874 Search

Ipswich/Manchester Businesswoman Jo fails to tame the TV dragons

16:00 24 February 2014

Ipswich businesswoman Jo Kerley was on Dragon's Den with her Playaway cases that are distributed through Realize Future in Ipswich.

Ipswich businesswoman Jo Kerley was on Dragon's Den with her Playaway cases that are distributed through Realize Future in Ipswich.

Dragons fail to leap for Jo’s business

Businesswoman and inventor Jo Kerley failed to tame the millionaires in BBC TV’s Dragons’ Den on Sunday- but she did come away with one offer of support.

The five dragons, all millionaire successes in their own right, didn’t rush to invest in her PlayAway children’s fun holiday luggage.

The special luggage features games and cartoon characters based on endangered species.

One dragon even thought her Amy Jo the Albatross character was a seagull.

Piers Linney said seagulls weren’t endangered.

One by one, four of the dragons declined to become involved, Linney himself, Deborah Meaden, Peter Jones and Kelly Hoppen.

However Duncan Baannatyne did make her an offer, of £60,000 for 35% of the business, but with conditions attached regarding the financing of the business.

The programme was recorded previously and the results had to be kept confidential by the hopeful participants until it was broadcast.

Jo Kerley revealed they had failed to reach an agreement with the Dragon since the programme but were still in touch with him regarding a possible involvement in the future as the business develops.

Search hundreds of local jobs at Jobs24

5 comments

  • Is this really how our Local Regional Newspaper support local business? Shockingly negative report. Do you know how many people apply to go on that show? The fact that 80% of the people on the show do not get any offers and this lady did says it all! Well done Ms Kerley, professional pitch. you put Ipswich on the map and ..... to the reporter....SHAME ON YOU!

    Report this comment

    Angela Gregg

    Tuesday, February 25, 2014

  • Ignore the PR, the dragons wont follow through with the advice or support. Anyone who thinks a millionaire would be on call to run someones business for nothing is just plain silly. This news is a day late though.

    Report this comment

    Ipswich Entrepreneur

    Monday, February 24, 2014

  • Nice reporting Ipswich Star; its good to see you are behind local business. How about some praise for Jo for getting this far, and securing an investment offer from a Dragon? I don't understand why this piece is so disappointingly negative.

    Report this comment

    Damien Ribbans

    Tuesday, February 25, 2014

  • At least it proves that to get finance you have to come up with something original, and worthwhile in the first place.

    Report this comment

    Sarky Sage

    Tuesday, February 25, 2014

  • who cares.

    Report this comment

    TERENCE MANNING

    Monday, February 24, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

Small Business Minister Margot James, left, with Angela Berry, owner of The Lampshade Company, at the Small Business Saturday reception at 10 Downing Street.

Small businesses from Suffolk and north Essex were among 100 from across the UK invited to a reception at 10 Downing Street ahead of last week’s Small Business Saturday event.

The second DevelopHER Awards were held in Ipswich. Pictured is Angela Prichard, winner of the Eye for Design Award. Picture: Tim Stephenson Photography.

The best and brightest have been recognised at an awards ceremony to promote the role of women in East Anglia’s tech sector.

The Ipswich headquarters of Haven Power.

Drax Group, owner of Ipswich-based Haven Power, is poised for a major expansion of its energy retail business after agreeing a £340m deal to buy Opus Energy, a “challenger” supplier in the SME (Small and Medium-sized Enterprise) market.

The departure lounge at Stansted Airport.

Stansted Airport owner MAG has reported increased first-half earnings, driven by the introduction of new routes and the return of passenger numbers to pre-recession levels.

From left, Sophie Earland, Amanda Cornwell, Claire Speakman and Nina Simmons of Scrutton Bland.

East Anglia-based financial services provider Scrutton Bland has made four new appointments to its insurance department as part of its plan for continued growth of the firm.

Management Jobs

Show Job Lists

Most read

Most commented

Topic pages

Streetlife

Newsletter Sign Up

Sign up to the following newsletters:

MyDate24 MyPhotos24