Partly Cloudy

Partly Cloudy

max temp: 23°C

min temp: 14°C

ESTD 1874 Search

Ipswich: Mother-of-two Jo Salter launches ethical clothing range

09:09 26 June 2014

Jo Salter with some of her Where Does It Come From? products

Jo Salter with some of her Where Does It Come From? products

Archant

Ipswich mum Jo Salter wants to change the world so she has started in her own small way with her own “moral” clothes label.

In the same way that modern shoppers demand traceability for food, and other products, Jo believes we can do the same for our clothes.

She has launched her own ethical clothes label – Where Does It Come From? sourcing clothes direct from garment workers in co-operatives working in Gujarat, India.

So customers can not only know they are from a `Fair Trade’ source, where local workers are properly rewarded, but can actually trace their garment back to the individual people, and see their stories via the website.

Jo, the mother of sons Luke, nine, and William, six, has launched the first group of products online, a denim collection of clothes for children. Her two sons have been pressed into action as fashion models for jeans and other items.

“It has taken two years to get to here,” she explained.

“It is early days yet. I have started with children’s clothing because there seems to be a demand from friends and other parents for attractive and practical clothes for their children. I will probably next move on to jeans for adults.

“The children’s jeans are in three colours and quite unusual.”

Other popular items included a denim dress and practical culottes for girls.

Jo was inspired to set up her own business to fill a gap in the market place. She was fed up with fashion being linked to sweat shops, pesticides, chemicals and the way clothes are quickly discarded and after years of research and negotiating, has now launched her own label ‘Where Does It Come From?’

Customers can trace where they were manufactured and where the material for their clothes come from, including where the plants were grown.

“The cotton industry is rife with pesticides, forced labour etc. and most customers demand cheaper and cheaper clothes,’ said Jo.

‘Fast fashion, where garments are produced in about in four weeks, has contributed to the challenges faced by garment producers. We all know about the Rana Plaza factory collapse and the effects of chemicals and pesticides on people and the environment.

‘I’m hoping to inspire people to have more of a relationship with their clothes – just as when you grow a carrot in your garden it seems more tasty, I’m hoping that people will feel more for their clothes when they know how they were made and who made them.’

The clothes are ethically produced by artisans whose skills are passed from generation to generation – skills such as hand dying, weaving and block printing.

Jo added: “It is good to know people who make the clothes are directly rewarded.”

Visit www.wheredoesitcomefrom.co.uk for more information.

Search hundreds of local jobs at Jobs24

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other East Anglian Daily Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by East Anglian Daily Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique East Anglian Daily Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Ryanair's chief executive Michael OLeary .
Photo: Nick Ansell/PA Wire

The boss of budget airline Ryanair has called on the UK’s government to end uncertainty over airport capacity by authorising new runways at Heathrow, Gatwick and Stansted.

Steve Muncey, KPMG

Big Four accountancy firm KPMG is to establish a new office in Norwich to help serve its client-base across East Anglia.

From left, Sun Lihua, director of Chinese-based company Wow Face, Professor Anthony Forster, University of Essex vice-chancellor, He Liwen, vice president at the Jiangsu Industrial Technology Research Institute, and Peter Manning, head of Essex International.

The University of Essex welcomed business and technology leaders from Jiangsu province in China as part of a special visit co-ordinated by Essex International, Essex County Council’s international trade team.

Julia Smith, chair of the board of governors at Writtle University College, The Rt Hon Anne Jenkin The Baroness of Kennington, chancellor for Writtle University College, and Dr Stephen Waite, vice-chancellor for Writtle University College.

Writtle University College has appointed an Essex baroness, Anne Jenkin, as founding chancellor from tomorrow.

Households are still spending more on leisure, but younger consumers a worried about their future finances following the vote for Brexit.

Britain’s households increased their spend on leisure activities last month, but many are concerned about the future impact on their finances from the vote to leave the European Union.

HOT JOBS

Show Job Lists

Most read

Most commented

Topic pages

Streetlife

Newsletter Sign Up

Sign up to the following newsletters:

MyDate24 MyPhotos24