max temp: 17°C

min temp: 16°C


Social media analytics firm BirdSong launches politics hub ahead of General Election

PUBLISHED: 11:29 06 March 2015

Katherine and Jamie Riddell, co-founders of BirdSong Analytics.

Katherine and Jamie Riddell, co-founders of BirdSong Analytics.

© Sara Thomas Photography

The Suffolk-based founders of social media tool BirdSong have unveiled a new political analysis “hub” to track the fortunes of Britain’s major parties as the General Election campaign gathers pace.

It will provide daily statistics for the key parties on Twitter and Facebook, revealing the winners and losers in the social media battle and highlighting the most popular tweets each day.

The aim is to identify which parties are best at engaging on social media – the Green Party is now said to be the third most popular party on Twitter, having overtaken UKIP and the Lib Dems – and to show who is gaining or losing support.

On Facebook, BirdSong will rank the major parties by fan base and by engagement. Fan size will help identify the parties with the biggest audience but engagement will show which parties, and which messages, are resonating most with their fan bases.

BirdSong will also be tracking the followers of more than 450 politicians updating the counts daily in a bid to identify the most and least socially engaged politicians.

Jamie Riddell, co-founder of BirdSong Analytics, believes the General Election is the perfect opportunity to put the company’s tool to the test.

“A large percentage of social media users don’t say anything on Twitter so relying on sentiment analysis only provides part of the picture,” he said. “By tracking the real numbers of fans and engagement, we will have a live barometer of what people are doing as a result of the parties’ social presence.

“When it comes to something as big as the General Election, we have the perfect landscape in which to assess how voters are thinking and what they are doing in the social media arena, who they’re following – and who they’re not.

“BirdSong’s primary aim has always been to provide data which has tangible benefit as well as delivering insights which satisfy human curiosity. We will see those goals met with this new ‘hub’.”

BirdSong, which was founded in 2011, has customers in more than 100 countries and serves more than 5,000 users with pay as you go analytics across a wide range of accounts, industries and interests.

The General Election hub – which can be found at www.birdsonganalytics.com/election-2015/ – will automatically update the numbers nightly to ensure that the latest data is available every morning.

Mr Riddell added: “We believe this is the first comprehensive tracking hub for the 2015 General Election and it absolutely sets out what BirdSong is capable of.

“We’re looking forward to hearing from parties, pundits, agencies, marketers, journalists and politicians themselves, regarding their views on its analytic capabilities.”

Search hundreds of local jobs at Jobs24


Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other East Anglian Daily Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by East Anglian Daily Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique East Anglian Daily Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

A Martlesham Heath freight forwarding company has renewed its commitment as a key sponsor for Felixstowe & Walton United Football Club, the Seasiders.

Helping customers to find you online is a key tool in a small business’s digital marketing arsenal.

A family blinds business had its day in the sun as around 100 of its dealers gathered to celebrate the opening of its new Outdoor Living Showsite & Shading Experience Centre.

A Suffolk pre-cast concrete firm delivered a consignment of 1500 beams and infills blocks to the fourth phase of the Summers Park development at Lawford, Manningtree, last week.

Suffolk Coastal businesses will be exploring routes to market on Wednesday, June 28, as they gear up for Brexit.

Management Jobs

Show Job Lists

Most read

Most commented

Topic pages

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter
MyDate24 MyPhotos24