Overcast

Overcast

max temp: 18°C

min temp: 12°C

ESTD 1874 Search

Southwold: Spring wins £5.5m contract to market Morocco tourism

06:00 17 July 2014

Erika Clegg of Southwold-based Spring.

Erika Clegg of Southwold-based Spring.

Archant

Suffolk communications design agency Spring has won a £5.5million contract to market Morocco as a tourist destination.

shares

The contract, secured by the Southwold-based firm following a two-month tender process involving six British agencies, runs for three years and covers marketing in the UK, the United States and Canada.

It has been awarded as part of Morocco’s Vision 2020 tourism programme, through which the north African country aims to establish itself as a World Top 20 tourism destination by doubling its tourism income.

Spring’s co-founder, Erika Clegg, said: “The Moroccan Tourist Board approached us and invited us to tender direct, following our high profile work for Visit Suffolk and a number of European governments. We have recommended a robust creative strategy and campaign plan with bold targets to take Morocco up to 2018.

“Creatively, it’s a gift: this country is utterly magical, has a fabulous approach to hospitality and is very easy to get to from anywhere in Britain.

“We’ll be able to make exhilarating use of colour and texture, and deploy a range of media including some cutting edge digital and experiential activities, to demonstrate the sensory wealth that greets Morocco’s visitors.”

Spring, which has a satellite office in Barcelona and media partners in London and Washington DC, will start work on the project with immediate effect.

shares

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other East Anglian Daily Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by East Anglian Daily Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique East Anglian Daily Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Steven and Debbie Morgan pictured when they took over The Royal Oak earlier this year

Firefighters were called to a pub last night following a water leak which caused flooding.

Bury Council Building Angel Hill.

The new chairman of Bury Town Council has said he intends to make the authority relevant after claiming it has done “almost nothing” for the last few years.

Rachel Pearlman, Zoe Bradbury, Jack Northcott and Jordan Keeble of Ginger Nut Media team  at the OXO Tower in London, after being awarded as the best level of support during Advanced Apprenticeships.

A digital advertising firm is celebrating after scooping an award for its supportive training regime.

Tesco  Group Chief Executive Dave Lewis

Tesco paid £4.1 million to new boss Dave Lewis in his first six months after he was brought in from consumer goods group Unilever to turn around the embattled supermarket.

Town centre businesses fear the Tollgate Village could sound the death knell for Colchester High Street.

An alliance of businesses in central Colchester have voiced opposition to out-of-town development proposals they say could deal a “fatal” blow to the town centre.

Royal Mail has seen a rise in annual profits.

Royal Mail today reported a rise in underlying annual profits as a squeeze on costs helped offset a lower than expected performance from its parcel business.

A branch of cash and carry chain Booker

The country’s largest cash and carry chain is to buy Londis and Budgens in a £40million deal to boost its scale amid the ongoing supermarket price war.

Niall Dyer, managing director of Plinth 2000, which is flying the flag from Britain in export markets.

Suffolk treatment couch manufactuer Plinth 2000 has delivered its largest-ever export order.

Barclays has agreed a £1.53b fine with US and UK authorities over the rigging of foreign exchange markets.

Barclays has agreed a £1.53billion fine with US and UK authorities amid a raft of new settlements with banks over their involvement in the rigging of global currency markets in the latest scandal to engulf the industry.

Liz Dixon, group finance director at Tristel.

The finance chief at East Anglia-based infection and contamination control products company Tristel has received one of the top honours at a national awards ceremony.

Most read

Most commented

Topic pages