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Stowmarket: Digital agency Orbital Media wins OTC Marketing Award for Sudocrem campaign

06:00 20 March 2014

Peter Brady, left, Jonathan Barrett of Orbital Digital with the firm

Peter Brady, left, Jonathan Barrett of Orbital Digital with the firm's OTC Marketing Awards trophy.

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Social media and digital agency Orbital Media was among the winners at the 2014 Over The Counter Marketing Awards for non-prescription health products.

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Orbital, which is based in Stowmarket, won the Best Campaign in Digital and Social Media category for a “virtual treasure hunt” designed to support television advertising for Sudocrem antiseptic healing cream.

Other finalists in the category included campaigns for Benadryl from Johnson & Johnson, Lemsip from Reckitt Benckiser and Bio-Oil from Godrej UK.

Orbital’s social media campaign, run alongside Sudocrem’s “For all of life’s little dramas” television adverts, involved an application embedded within the Sudocrem Facebook page which allowed users to select from 40,000 squares, spread across four themed maps, to reveal hidden prizes.

One of the award judges said: “A simple yet highly-effective digital campaign for Sudocrem produced very clear outcomes and return on investment, coupled with excellent audience engagement and strong key message delivery.

“What I loved about Sudocrem’s campaign was the creativity of the methods used to reach the key audience and then tap into this audience to further expand the brand’s reach.”

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