Partly Cloudy

Partly Cloudy

max temp: 6°C

min temp: 2°C

ESTD 1874 Search

Stowmarket: Digital agency Orbital Media wins OTC Marketing Award for Sudocrem campaign

06:00 20 March 2014

Peter Brady, left, Jonathan Barrett of Orbital Digital with the firm's OTC Marketing Awards trophy.

Peter Brady, left, Jonathan Barrett of Orbital Digital with the firm's OTC Marketing Awards trophy.

Archant

Social media and digital agency Orbital Media was among the winners at the 2014 Over The Counter Marketing Awards for non-prescription health products.

Orbital, which is based in Stowmarket, won the Best Campaign in Digital and Social Media category for a “virtual treasure hunt” designed to support television advertising for Sudocrem antiseptic healing cream.

Other finalists in the category included campaigns for Benadryl from Johnson & Johnson, Lemsip from Reckitt Benckiser and Bio-Oil from Godrej UK.

Orbital’s social media campaign, run alongside Sudocrem’s “For all of life’s little dramas” television adverts, involved an application embedded within the Sudocrem Facebook page which allowed users to select from 40,000 squares, spread across four themed maps, to reveal hidden prizes.

One of the award judges said: “A simple yet highly-effective digital campaign for Sudocrem produced very clear outcomes and return on investment, coupled with excellent audience engagement and strong key message delivery.

“What I loved about Sudocrem’s campaign was the creativity of the methods used to reach the key audience and then tap into this audience to further expand the brand’s reach.”

Search hundreds of local jobs at Jobs24

0 comments

Could your savings work harder for you?

January is a difficult month, and saving is the furthest thing from your mind as you pay off the inflated credit card bills and eek out December’s pay packet.

The  Mersea Island Holiday Park, acquired by Away Resorts a year ago.

Fast-growing UK holiday parks operator Away Resorts, which last year acquired the Mersea Island park in Essex, has expanded again with a deal to buy the Sandy Balls Holiday Village in Hampshire, bringing its portfolio of properties to a total of six.

Sam Bouton making truffles in her kitchen.

Last September, Suffolk-based Sam Bouton decided to join the Menta-ERDF Business Start Right Programme and launch her own business, Truffles Et Al, creating hand-made luxury truffles.

Petticrow Quays in Burnham on Crouch.

A north Essex property management company which looks after nearly 160 developments across the East of England and the South East has secured two new contracts.

Jill McDonald, chief executive of Halfords.
Photo: Tom Stockill

Halfords will join the party of retailers updating the market on festive trading this week, with experts forecasting it to emerge as another Christmas winner.

Management Jobs

Show Job Lists

Most read

Most commented

Topic pages

Streetlife

Newsletter Sign Up

Sign up to the following newsletters:

MyDate24 MyPhotos24