Partly Cloudy

Partly Cloudy

max temp: 16°C

min temp: 9°C

ESTD 1874 Search

WIN A NEW HYUNDAI i10 - See the EADT on June 8 for full details

Suffolk: VisitEngland ‘Coastal Escapes’ campaign provides national platform for Suffolk Coast DMO

09:12 12 March 2014

Tim Rowan-Robinson, chairman of the Suffolk Coast Destination Management Organisation.

Tim Rowan-Robinson, chairman of the Suffolk Coast Destination Management Organisation.

Archant

A tourism group set up to promote the Suffolk coast has been invited to take part in a VisitEngland promotion targeting more than 10million potential visitors.

shares

The Suffolk Coast Destination Management Organisation (DMO), which was formed in 2012 and now has more than 70 members, is working in partnership with the national tourism organisation on a “Coastal Escapes” campaign which is being launched this weekend.

Tim Rowan-Robinson, chairman of the Suffolk Coast DMO, said: “Having a dedicated body to promote the Suffolk coast is clearly working well for tourism businesses operating in the area. Not only are we expanding, but having been asked to partner with VisitEngland on its coastal marketing campaign demonstrates that we’re a growing force in tourism marketing in Suffolk.”

Fiona Johnson, who is responsible for the DMO’s marketing, added: “We’re very excited about working in partnership with VisitEngland and national media to give exposure to our local tourism businesses.

“Suffolk has a unique allure and our coastal credentials are unrivalled, including heritage, culture, music, walking, breathtaking natural scenery and food and drink. We’re confident that this campaign will enable us to highlight what we have to offer to entice new customers and keep tourism buoyant throughout 2014.”

Coastal Escapes forms part of a wider “Growing Tourism Locally” campaign by VisitEngland.

James Berresford, chief executive of VisitEngland, said: “The Coastal Escapes thematic campaign forms part of some really exciting activity planned this spring to inspire people to make the most of the wonderful destinations in this country.

“Previous campaigns have delivered fantastic results, providing a welcome boost to the domestic tourism economy and creating jobs for the sector, and this next raft of themed campaigns will continue to generate growth by promoting the fantastic holiday experiences on offer in England, including the wonders of the Suffolk coast.”

shares

0 comments

Thomson Airways' new Boeing 787 Dreamliner touching down at Stansted.

Stansted Airport today marked the arrival of the latest in airline technology with the launch of a new long-haul service from the Essex terminal.

'Love every drop' branding on an Anglian Water van.

Regional water and sewerage services group Anglian Water has announced an increase in underlying annual profits, following a year which marked the end of a five-year settlement with regulator Ofwat.

Frank Brumby, eastern region chairman of R3.

East of England business victims of late payment saw more than one in six (16%) of their invoices paid late in the last six months, according to research by insolvency trade body R3.

An LA Fitness gym.

Low-cost gym operator Pure Gym is to acquire mid-market rival LA Fitness, picking up 43 clubs for an undisclosed sum thought to be in the range of £60million to £80m.

B&Q parent Kingfisher said it was ploughing on with a shake-up plan

B&Q parent Kingfisher said today it was ploughing on with a shake-up plan “at pace” as it reported a first quarter slide in sales at the DIY chain.

Sarah Howard, president of Suffolk Chamber of Commerce, and Mark Pendlington, chairman of New Anglia Local Enterprise Partnership, at the celebration marking the first year of work by the New Anglia Growth Hub.

Supporters and staff from the New Anglia Growth Hub today celebrated its first year of work.

The new Escape lounge at Stansted Airport.

A new business lounge at Stansted Airport has been used by more than 9,000 visitors in its first month.

Rooney Anand, chief executive of Greene King.

Proposals from pubs and brewing company Greene King designed to address concerns over its agreed acquisition of the Spirit Pub Company look set to be backed by the UK’s competition authority.

Angus Berry, energy manager at Thames Water, and Richard Robey, sales and marketing director at Haven Power.

Haven Power, the specialist supplier of electricity to UK businesses, has signed a deal with Thames Water worth more than £500million over the next five years.

Retail sales are

Retail sales are “bounding ahead” as falling prices and a boost to consumer spending power is giving retailers the most upbeat outlook for 27 years, according to new figures.

Most read

Most commented

Topic pages