Partly Cloudy

Partly Cloudy

max temp: 18°C

min temp: 12°C

ESTD 1874 Search

WIN A NEW HYUNDAI i10 - See the EADT on June 8 for full details

Supermarkets: Aldi and Lidl claim record share of UK Christmas groceries spend

14:36 14 January 2014

Aldi and Lidl claimed a record market share during the key Christmas trading period, according to new figures.

Aldi and Lidl claimed a record market share during the key Christmas trading period, according to new figures.

Aldi and Lidl dramatically increased their market share over the Christmas period as £1 in every £14 of grocery spending went to the discount retailers, new figures revealed today.

shares

The two brands claimed a combined 7.1% share over the 12 weeks to January 5 compared to 5.8% the year before, with Aldi increasing total sales to more than £1billion.

Data from Kantar Worldpanel confirmed Morrisons as the big loser in the sector as it was the only business to see a fall in total sales. Its delay in launching an online operation saw it miss out on a web ordering surge that propped up its rivals.

Total grocery sales were up 2.9% but Waitrose again showed its success in luring higher-spending shoppers by beating the figure with a 6.4% improvement and taking its market share 0.1% higher to 4.8%.

Tesco and Sainsbury’s also muscled in on the premium market as their Finest and Taste the Difference brands strongly outperformed their value ranges. The two retailers were also buoyed by double-digit growth in their convenience stores.

Of the big four grocers, only Sainsbury’s held its own in market share, which remained at 17.1% and helped it draw neck-and-neck in the rivalry to be Britain’s second biggest supermarket with Asda, which saw its slice fall from 17.5% to 17.1%.

Tesco, still the largest by a distance, fell from 30.4% to 29.6% as it managed only a 0.2% increase in sales, and But Morrisons dipped from 12% to 11.5% as total sales fell by 1%.

The Bradford-based retailer, which launched its online deliveries just days ago, missed out on the UK’s 22% increase in internet grocery sales over the period, with 15% of households placing orders.

Meanwhile, Aldi’s market share climbed by nearly a third from 3.1% to 4% as sales rose 29.4% to £1.08bn in the period. Lidl’s share increased from 2.7% to 3.1%, with revenues up 17.5% to £528million.

The data also indicated an easing in pressures on household budgets with grocery price inflation standing at 2.5%, the lowest since October 2012.

Edward Garner, director at Kantar Worldpanel, said: “Among the big four, only Sainsbury’s was able to resist the relentless pressure from the discounters and Waitrose.

“Now catching up with Asda, it managed to hold share and out-perform the market with year-on-year growth of 3.1%.

“As revealed last week, Morrisons suffered the most among the major supermarkets with its share dropping from 12% last year to 11.5% now and a decline in overall sales of 1.0%.

“The absence of an online offering is a major factor in its decline with total internet grocery sales over the Christmas / New Year period growing at 22% with 15% of British households placing orders.

“However, the retailer has now begun deliveries via Ocado in the Midlands which might help it return to growth.”

shares

0 comments

Retail sales are

Retail sales are “bounding ahead” as falling prices and a boost to consumer spending power is giving retailers the most upbeat outlook for 27 years, according to new figures.

A Ryanair passenger plane after take off from Stansted Airport.

Budget airline Ryanair saw profits growth take off last year as a revamp designed to improve its image and attract business customers sent earnings soaring by 66%.

The New Anglia Growth Hub team, including its business growth advisers who offer free support to businesses in Suffolk and Norfolk.

New Anglia Growth Hub has beaten its target of providing support for 3,000 businesses in its first year.

Andrew Rowe, managing director of Concertus.

Andrew Rowe, managing director at Ipswich based Concertus Design & Property Consultants, has been appointed as finance director for SPACES, the new society that has been formed from a merger between SCALA (Society for Construction and Architecture in Local Authorities) and SCEME (Society of Electrical and Mechanical Engineers serving Local Government).

Greene King apprentice Tamara-Leigh Kirkham.

Greene King has been named VQ Large Employer of the Year for 2015, in recognition of its support for members of its workforce undertaking vocational qualifications (VQs).

Sizewell A and B

Staff at the redundant Sizewell A nuclear power station will have to wait to find out if their jobs are safe from planned redundancies.

The opening of Precision Marketing's new headquarters in Bury St Edmunds.

An expanding marketing services firm celebrated the official opening of its new head office in Bury St Edmunds yesterday.

Abby Curtis who is opening Pump and Grind coffee shop in Great Colman Street with Tom Kerridge

The business team behind a new cafe have said they are disappointed they will not able to serve alcohol when opening for the first time on Saturday.

Arlingtons new art exhibition, Liz and Ken Ambler at the launch

Music, art, wine and a great deal more

Steven and Debbie Morgan pictured when they took over The Royal Oak earlier this year

Firefighters were called to a pub last night following a water leak which caused flooding.

Most read

Most commented

Topic pages