Partly Cloudy

Partly Cloudy

max temp: 15°C

min temp: 9°C

ESTD 1874 Search

Technology: BT targets return to the mobile market with launch of BT One Phone

15:34 17 July 2014

BT is planning a large-scale return to the mobile phone market, 13 years after demerging its BT Cellnet operation.

BT is planning a large-scale return to the mobile phone market, 13 years after demerging its BT Cellnet operation.


Telecoms giant BT took its first big step back into the mobile phone market today as it launched a new business service aimed at delivering fixed line and mobile calls to the same handset.


It currently has just 1% of the corporate mobile market but said it now plans to grow “aggressively” with the new BT One Phone service, designed to ensure that businesses never miss a call.

BT said research showed 60% of calls to company mobiles were answered in the office, but figures showed 90% of users were unhappy with the call quality of mobile phones.

It plans to address this by installing private mobile phone networks at business sites to provide fixed line quality coverage for a handset that will be able to be taken out and away from the building by employees. Outside the office these will connect to a mobile network, through a deal BT signed with operator EE earlier this year.

The service is being offered from today with a national roll-out over the next six months. It is the first step in BT’s re-entry in the mobile phone market following the demerger of its BT Cellnet business in 2001 which was later bought by Telefonica to become O2. It plans to launch a mobile phone business for the wider public by the end of the current financial year.

BT said the new business service would work with a full range of mobile phones by inserting a One Phone SIM. Combined with 4G and unlimited access to millions of BT Wi-Fi hotspots, it would enable employees to “be as productive outside the office as they are at their desk”.

BT Business chief executive Graham Sutherland said: “With an increasingly mobile and demanding workforce, businesses need communications technology that is as flexible as they are.

“Missed calls mean missed business. Today’s announcement, combined with the upcoming launch of our 4G services demonstrates our ongoing commitment to the increasingly mobile UK workforce.”

BT Business has more than 900,000 corporate customers but only 1% share of the mobile market in this area, through a deal with Vodafone that is being replaced by the new tie-up with EE.

Mr Sutherland said: “It is disappointing but it is a fantastic opportunity for us. We are going to aggressively go after that opportunity.”



Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other East Anglian Daily Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by East Anglian Daily Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique East Anglian Daily Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Suffolk Yacht Harbour is celebrating the launch of its new workshop

An independent marina on the River Orwell is celebrating a major expansion.

Peter Osborne, General Manager, Brudenell Hotel, Aldeburgh.

A privately-owned hotel on Aldeburgh seafront is celebrating after it was awarded a coveted AA Silver Star Award for 2015.

Delegates from the ABP Marine Conference at ABP, Old Custom House, Port of Ipswich.

Some of best marine minds in the country were in Ipswich this week as harbour masters, dock masters and marine managers gathered for an annual conference.

DFS is celebrating record results.

Sofa chain DFS Furniture has hailed a record set of results as Britain’s buoyant housing market and growing consumer confidence boosted sales.

The Bank of England Monetary Policy Committee is expected to keep interest rates at 0.5%.

The Bank of England is expected to keep interest rates on hold today amid mounting concern over a slowdown in the economy.

Owner and head chef of Sweet P's, Pierre Rollins.

Soul food restaurant Sweet P’s is due to reopen next week after a devastating kitchen fire six months ago.

The new board members at employee-owned social enterprise Leadiing Lives who were elected at its AGM.

More than 50 jobs have been saved in Suffolk and north-west Essex following the closure of care support charity Crossroads Care East Anglia.

The Great House in Lavenham has been awarded three rossetts from the AA. Left to right, Martine and Regis Crepy, Enrique Bilbault, Swann Auffray, David Castro, Guillavme Dericq.

An award-winning Suffolk restaurant has officially been recognised as one of the best in the country.

George Bradley of Suffolk Secrets.

The belated arrival of settled weather in mid-September has helped to deliver an “Indian Summer” boost for Suffolk Secrets, one of the county’s leading holiday lets businesses.

Some of SABMiller's beer brands.

Brewing giant Anheuser-Busch InBev today unveiled another improved offer for rival SAB Miller.

Most read

Most commented

Topic pages