Partly Cloudy

Partly Cloudy

max temp: 22°C

min temp: 14°C

ESTD 1874 Search

UK: Asda sales edge higher

11:36 16 May 2014

Asda

Asda

Archant

Asda returned to growth by the narrowest of margins at the start of this year as the supermarket chain battles against price-cutting rivals.

The retailer said like-for-like sales - revenue in shops open for more than a year - rose 0.1% in the 15 weeks to April 20 compared with the same period last year. This contrasts with the Christmas quarter, where sales slipped 0.1%.

Asda, which has 579 stores and is part of the US retail giant Wal-Mart, said the modest rise showed its five-year plan launched in 2013 to spend £1 billion on cutting prices across a range of goods for shoppers was working.

Asda and the other big four supermarkets - Tesco, Sainsbury’s and Morrisons - continue to be squeezed between discount retailers such as Aldi and Lidl and upmarket rival Waitrose.

Chief executive Andy Clarke said: “In what remains a challenging market I am pleased to see that our strategy is paying dividends.

“Over 18 months ago we recognised the beginnings of a structural shift in the retail market and by looking at our business and how it needed to change we have been able to get ourselves ahead of the curve.”

Asda said that during the period it saw “double digit growth” at its newly launched George Home range, while its share of online market had grown to 19.2% via its grocery home shopping division.

Last week till-roll data from market researcher Kantar Worldpanel showed UK grocery sales growing at their slowest rate for at least 11 years over the past three months, due to the mounting pressure on supermarkets to cut prices.

Search hundreds of local jobs at Jobs24

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other East Anglian Daily Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by East Anglian Daily Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique East Anglian Daily Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

The George Inn, Wickham Market

Community leaders are pushing for the compulsory purchase of a fire damaged Suffolk pub to save it from being torn down.

Rob Legge, chief executive of Servest.

Facilities management group Service is to create up to 50 new jobs with the opening of a new customer contact centre at its headquarters near Bury St Edmunds.

Neil Farrow, organiser of the Ipswich Gin Festival

Ipswich is set to get its own gin festival next year, with dozens of food and drink companies set to get on board.

The owner of Frankie & Benny's is to review its offer in a bid to win back trade lost following price rises.

The struggling owner of restaurant chains Frankie & Benny’s and Garfunkel’s is to close 33 under-performing sites after posting a loss for the first of the year.

Ethan Miller is the winner of a furniture  design competition, where his design has been made into a prototype by West Suffolk College.
Ethan Miller reiving his prize from Paul Glasswell.

Students design wins Glasswells furniture design competition

HOT JOBS

Show Job Lists

Most read

Most commented

Topic pages

Streetlife

Newsletter Sign Up

Sign up to the following newsletters:

MyDate24 MyPhotos24