Partly Cloudy

Partly Cloudy

max temp: 5°C

min temp: 0°C

ESTD 1874 Search

UK: Captain Morgan rum brand boost Diageo sales

11:26 31 January 2013

The Diageo complex in Port Dundas, Glasgow

The Diageo complex in Port Dundas, Glasgow

Demand in Britain for the rum named after Welsh born pirate Captain Morgan helped drinks giant Diageo deliver a 5% hike in sales today.

shares

Revenues at the group, which also owns Smirnoff vodka and the iconic Guinness brand, were £6billion in the six months to December 30, including the 15% leap in sales of the spirit.

The double-digit sales boost of Captain Morgan in the UK was helped by a television advertising campaign - “Got a little Captain in You?” - which ran in Britain towards the end of last year.

Two of the group’s other leading spirit brands - Tanqueray gin and Johnnie Walker Black label whisky - also delivered double digit growth in the UK, and demand was also strong in Germany, the group said.

But the strongest growth was seen in the group’s faster growing markets, which account for 42% of the business and grew operating profits by 21%. Overall group operating profits were up 9% at £2bn in the period.

The group said its Western Europe business continued to grow, with Germany and Benelux delivering double-digit net sales growth, but a tax increase in France last January pushed net sales lower.

Diageo’s sales in southern Europe declined 19% as its customers reduced their orders amid weak consumer demand. But Diageo said Turkey had performed strongly, despite increases in taxes and utility prices.

shares

0 comments

Kent Blaxill's Alpine cyclists, from left,  Kevin Pryke, James Park, Simon Blaxill and Jullian Wood, present a cheque for £2,000 to Phillip George of the Rob George Foundation.

Four managers from Colchester-based builders’ merchant chain Kent Blaxill have presented £2,000 to a local charity following a cycle ride in the Alps.

Film students at UCS in Ipswich.
Auditions are planned for actors to wanting take part in student films

Could you take a starring role in a student-produced film?

Giles Ellerton, from BT Group, David Bell, FSB Essex Chair, ECC Cllr Lady Patricia Newton, Caroline Thomas, from The Social Accelerators, ECC Cllr Kevin Bentley and Paul Pritchard, from Abacus Accountancy, gathered at to mark superfast broadband coverage achieved across Essex business parks.

A celebration to mark the successful roll-out of superfast broadband to business parks across Essex was held on Thursday.

The main terminal building at Stansted Airport

Budget airlines easyJet and Ryanair have each announced a new route from Stansted Airport.

James Cooper, centre, of Survey Solutions, with Robertt Mullins, left, and  Jeff Bate of East Anglian Land Surveys.
Photo: Paul Nixon

East Anglia’s largest independent firm of surveyors has consolidated its position with the purchase of another Suffolk-based business.

Most read

Fred Olsen Travel Sale

cover

Click here to view
the Fred Olsen
Travel Sale

View

Most commented

HOT JOBS

Show Job Lists

Topic pages

Streetlife

Great British Life

Great British Life
MyDate24 MyPhotos24