Video: Is Risbygate Street in Bury St Edmunds the most diverse shopping street in the country?

Shoppers in Bury St Edmunds town centre. Shoppers in Bury St Edmunds town centre.

Jon Vale,
West Suffolk reporter jon.vale@archant.co.uk
Monday, June 2, 2014
7:54 AM

A top shopping street in Bury St Edmunds is hoping to “go viral” with a new video celebrating its diverse range of outlets

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Risbygate Street is the subject of a new video commissioned to capture its varied and vibrant retail offering, which includes an auctioneers’, a motorcycle dealership, a musical instrument shop and a big-brand value retailer.

This broad appeal has led the town’s Business Improvement District (BID) Our Bury St Edmunds to catch the street on tape and start a social media campaign daring other market towns across the country to challenge Risbygate Street’s selection.

Chief executive Mark Cordell said: “The video features all the BID member businesses on Risbygate Street, which includes everything from motorbikes at Bower’s to
musical instruments at Balaam’s, plus gifts, crafts, a wine merchants, jewellers, restaurants and of course the auctioneers Lacy Scott & Knight.

“I’d be very surprised if there is another market town in Britain that can offer quite such a range on one town centre street.

“And I hope other towns or BIDs will take up our social media challenge to showcase what they have to offer.”

The three-and-a-half-minute video, directed by local filmmaker Paul Cook, has been posted on the Our Bury St Edmunds YouTube channel, and will be tweeted with the hashtag #WowWhatAStreet in a bid to encourage other towns to get involved and see if they can better Bury’s offering.

Jason Mills from Hardcore Hobbies, one of the businesses involved, said: “It was a lot of fun helping to make the OurBuryStEdmunds video and I think people who watch it will be surprised at just how much there is in Risbygate Street.

“I hope it will go viral on social media sites because I personally think Risbygate Street is the best road in Bury St Edmunds – although I am probably a little bit biased.”

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