Partly Cloudy

Partly Cloudy

max temp: 14°C

min temp: 7°C

ESTD 1874 Search

Woodbridge: Digital specialist Infotex helps Sir Ranulph Fiennes on The Coldest Journey

09:26 13 December 2012

Ian Prickett, Sir Ranulph Fiennes, Brian Newham before they set off on The Coldest Journey expedition

Ian Prickett, Sir Ranulph Fiennes, Brian Newham before they set off on The Coldest Journey expedition

Archant

A SUFFOLK web specialist is supporting revered explorer Sir Ranulph Fiennes in his quest to complete one of the last remaining polar challenges.

shares

Woodbridge based Infotex are part of the team helping with The Coldest Journey on Earth, which is attempting to cross Antarctica in winter.

Sir Ranulph has now set off on the record-breaking expedition, which also aims to raise $10million for Seeing is Believing, a global charitable initiative to fight avoidable blindness. During their sea voyage, the team will undertake a number of scientific tasks to provide unique data on marine life, oceanography and meteorology and generate real-time educational content for schools throughout the Commonwealth.

Bosses at Infotex have taken on the role of digital marketing adviser to the Coldest Journey team and will play an active role over the next 18 months to continuously encourage online users to follow the expedition and help Seeing Is Believing achieve its fundraising target.

They are hoping to run a competition to encourage the people of Suffolk to engage with the challenge and are also planning to work with schools to help youngsters learn about the expedition and encompass opportunities around maths, geography, biology and physics.

Although they have already set off on their journey, Sir Ranulph and his six-member expedition team will not begin their six-month journey to reach the Ross Sea until March 21 next year. Their route from the Russian base of Novolazareskaya to Captain Scott’s base at McMurdo Sound – via the South Pole – will test the limits of human endurance. They will travel nearly 4,000 kilometres, mostly in complete darkness in temperatures as low as -90°C. Previously, the furthest any expedition has ever ventured into Antarctica during the winter is 60 miles.

Exclusive footage and up-to-the-minute news is now available via the Infotex blog at www.infotex.co.uk/library and on social networking website Twitter @infotexuk. More details can also be found at www.thecoldestjourney.org.

shares

0 comments

Mulberry Tree owner Des Scicluna who has been having problems with N Power for the last four years.

A frustrated pub landlord has taken action after an energy supplier pursued him for unpaid bills for more than four years – despite the firm never having supplied gas or electricity to the establishment.

A view of the TATA Steel Plant in Scunthorpe.

Liberty House has confirmed it will put in a formal bid to buy Tata Steel’s UK assets.

Probes by HM Revenue and Customs (HMRC) into tax avoidance schemes raked in an additional £494 million in income tax for Treasury coffers last year, figures from law firm Pinsent Masons show.

Probes by HM Revenue and Customs (HMRC) into tax avoidance schemes raked in an additional £494 million in income tax for Treasury coffers last year, figures from law firm Pinsent Masons show.

File photo dated 15/09/14 of HSBC cash machines, as the bank posted a sharp drop in profits for the first three months of the year after it was hit by

HSBC has posted a sharp drop in profits for the first three months of the year after it was hit by “extreme levels of volatility” in financial markets in January and February.

Rain Newton-Smith, CBI Director of Economics

Trading conditions for the UK’s small and medium-sized enterprises have stabilised over the past quarter, according to the CBI’s new Quarterly SME Trends survey.

Most read

Great Days Out

cover

Click here to view
the Great Days Out
supplement

View

Most commented

HOT JOBS

Show Job Lists

Streetlife

Newsletter Sign Up

Great British Life

Great British Life
MyDate24 MyPhotos24