Sponsorship driving force for sports stars
PUBLISHED: 10:59 07 August 2014 | UPDATED: 10:59 07 August 2014
Horringer Court Middle School’s rising sports stars have successfully scored a major sponsorship deal with a Bury St Edmunds motor group.
Volkswagen Bury St Edmunds, in Northern Way, joined forces with Volkswagen Van Centre (Bury St Edmunds) and Bury St Edmunds Audi to invest £1,500 in the local school’s sports teams. The money has been used to cover the cost of branded kits for the school’s basketball, football, netball, cricket, tennis and athletics teams which will be worn at all matches.
The sponsorship deal has given the school, which has a growing presence in sporting leagues across the county, a cause for a triple celebration. Not only has it taken first place in the County Kwik Cricket Tournament but its U13 mixed tennis team is county champions.
It is the first time the school has had any kind of sponsorship for any of its teams.
Head teacher Tania Johnson said the deal was a real reward for how hard the teams performed in training and at matches.
She said: “It’s a privilege to be associated with highly-regarded brands like Volkswagen and Audi as well as having the backing of a major local business.
“The students are delighted with their new kits. They have all been working exceptionally hard and this sponsorship deal has definitely given them the boost they deserve.”
The three divisions, all part of the Marriott Motor Group, were honoured to have been approached to sponsor the talented teams.
Speaking on behalf of the group, Robert Rolf, brand manager at Volkswagen Bury St Edmunds, said: “We are honoured to be involved with a local establishment which is making a name for itself within Suffolk’s sporting arena. It is great to see the money going to youngsters who are working hard at something they are really passionate about.
“We are proud to be associated with the Bury St Edmunds Academy Trust, Horringer Court and wish their sporting stars every success.”