The red carpet rolled out for new £750,000 screen and a certain Mr Bond

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Big screen adds the wow factor

The latest Bond film has been a long time coming – it’s been four years since the disappointing Quantum of Solace – but it was worth the wait to see Skyfall in glorious IMAX, writes Paul Geater

The new screen at Cineworld really does take the film to a great new dimension – and believe me this is a film that would be absorbing however you see it! Daniel Craig is growing into the role – and this time there is a welcome touch of humour that was missing from his first two films.

A new Q, a familiar M, and a subtle mixture of old formulas and new surprises mean this is the first Bond to be seriously talked of as an Oscar contender.

It is, apparently, a film that has been technically “improved” to be screened in IMAX rather than being shot on special IMAX cameras.

If that is the case then I’m not sure if I want to see anything shot on special IMAX cameras – it looks fantastic on the IMAX screen.

I would be worried that anything especially shot on IMAX cameras would completely blow my mind!

The name’s IMAX, Cinema IMAX... And its mission is to leave movie fans shaken and stirred!

Cineworld’s new £750,000 IMAX screen at its Ipswich multiplex was officially launched last night with the Suffolk premiere of the new Bond film Skyfall.

The new screen, one of eight that Cineworld is introducing across the country, is much larger than normal, and is designed to absorb the audience into the action.

Cineworld vice-president Crispin Lilly visited Ipswich to launch the IMAX screen at the gala showing of Skyfall yesterday – and is looking forward to it giving films in the town a real boost.

Mr Lilly said: “This is a substantial investment in the Ipswich Cineworld, which is one of our best performing sites. It outperforms many other places.

“There is a great appetite for film here and we are looking forward to seeing that grow with this new screen being introduced.”

The screen will allow films like Skyfall and the forthcoming latest instalment of the Twilight saga to be seen in a new way.

Some are technically enhanced while others are specially shot for IMAX.

A number of recent releases are expected to return to Cineworld in early 2013 so they can be seen on the IMAX screen.

Mr Lilly said the decision to install the IMAX had been taken because there was the demand for cinema in Ipswich and added that it had nothing to do with Vue’s plans to develop a rival cinema in the Buttermarket centre.

He added: “Whatever happens, we are confident this will remain the main cinema in Ipswich – the audiences are continuing to grow.”

There are further plans for the cinema – with a possible link-up with Starbucks which would create a coffee shop for film-goers and general visitors to Cardinal Park.

If that happens, there would be a refurbishment of the cinema foyer.

Last night’s premiere showed off the 007 glitz – with tuxedos and smart dresses on view inside and Aston Martins parked in front of the cinema. Bookings are already filling up for the IMAX screen – the film goes on general release today.

Are you looking forward to seeing the IMAX screen? Write to Your Letters, Ipswich Star, 30 Lower Brook Street, Ipswich, IP4 1AN or e-mail starletters@archant.co.uk

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