Aldeburgh: Tough trading conditions have brought businesses closer together
PUBLISHED: 12:00 11 May 2012 | UPDATED: 09:16 15 May 2012
SHOP owners and restaurateurs in a Suffolk resort have drawn inspiration from tough trading conditions to ensure they continue to thrive during difficult times.
A combination of the recent poor weather and a road closure at Snape has meant a tricky few weeks for retailers in Aldeburgh.
But Naomi Tarry, chairman of the town’s business association, said the difficult trading conditions had brought them all closer together.
She said a number of retailers and restaurant and cafe owners were coming up with innovative ideas to encourage people to visit the High Street.
While a recent Aldeburgh Business Association AGM was one of the best attended yet, she added.
“April was quite a tough month but we’re hoping May will be better,” Mrs Tarry said. “The recent Bank Holiday weekend was an improvement.
“I think the combination of the poor weather and the road closure is forcing us all to work together more closely. There are lots of creative and innovative things going on to encourage people to visit.”
Anglian Water is currently carrying out emergency sewer works at Snape, forcing them to close the A1094, which is the main route into Aldeburgh.
Many businesses in the town were concerned that trade would suffer, as people would simply go elsewhere instead of taking lengthy diversions.
“The road closure has had an impact - it’s been difficult for some - but I think people have been finding a way through,” Mrs Tarry said. “We were very pleased that Anglian Water listened to our concerns and made the diversion shorter, as well as changing the signing to mention Aldeburgh and Leiston.”
The recent downpours have also not helped - forcing people to abandon the beach for other activities sheltered from the elements.
But Mrs Tarry said Aldeburgh still had plenty to offer including a good mix of national and independent stores, high quality restaurants and tea rooms as well as attractions including the town museum and art galleries.
“Aldeburgh is a great place to come and visit whatever the weather,” she said. “There is a vibrant business community that is focused on delivering on what the customer wants.”