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Birmingham: Livestock Event at NEC achieves record attendance, up 6%

15:00 12 July 2014

2014 Livestock Event at the NEC in Birmingham

2014 Livestock Event at the NEC in Birmingham

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A record 17,000 visitors attended the Livestock Event staged at the NEC in Birmingham on July 2 and 3, figures reveal.

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Visitor numbers were up 6%, and cattle entries were up 31% on the year.

“The event continues to evolve and goes from strength to strength,” said Royal Association of British Dairy Farmers (RABDF) chief executive, Nick Everington. “The main trade halls buzzed throughout as visitors explored the latest technology, discussed new business and placed orders, while the technical demonstrations proved a huge attraction, in particular the world’s first live robot feeding and milking demonstration at an exhibition.

“Farmers were challenged and inspired by presentations in the speaker areas with the Farm Health Planning Seminars in particular packed out over the two days, whilst outdoors, over 150 visitors seriously considering investing in the latest 4x4 and UTV models took the opportunity to test drive then around The NEC’s off road track. Feedback from exhibitors was very positive with good quality leads received over the two days which is testimony to our strict exhibitor policy.

“Relocating the main judging ring to the genetics zone proved to be a huge success enabling them to be even more prominent and enhance the experience for both visitors and exhibitors who enjoyed our very modern air conditioned facilities. Once again, we had a clean show.”

He added: “We look forward to continuing to build on the event’s success in July 2015 and creating the opportunity for all livestock farmers to get away from their farms to gain more technical knowledge and do business.”

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