Overcast

Overcast

max temp: 10°C

min temp: 3°C

ESTD 1874 Search

Bury St Edmunds: Four students at West Suffolk College get the call up for Mercury Challenge

10:17 14 March 2014

The West Suffolk College.

The West Suffolk College.

Archant

West Suffolk College students who will be going forward to the final stage of an exciting competition in partnership with Archant, publishers of the Bury St Edmunds Mercury, have now been named.

shares

The final three teams consist of Rachael Nixon, 27, from Bury St Edmunds, and Sharae Harris, 19, from Thetford; Ellesse Patterson, 17, from Haverhill; and Daniel Horne, 17, from Newmarket.

The Bury Mercury Challenge was launched in November 2013. Students from across the college were invited to pitch for the opportunity to design a campaign brand, including a logo, strapline and visuals, for the college, in Bury.

Judging took place during the College’s Enterprise Week, which was held between November 18 and 22, when the concept of a footprint, under the strapline A Step Further was chosen as the campaign theme.

That branding has been refined to A Step Forward in collaboration with Archant and students have been asked to work on building a campaign around it. The winning student or students will be allocated a marketing and communication budget of over £30,000 to be used across any of the Archant media platforms.

They will be involved in running the news websites and the Bury St Edmunds Mercury newspaper next month.

The three finalists will be asked to present their ideas to a panel comprising staff from Archant and West Suffolk College, this Friday.

UCS Graphic Design students Rachael Nixon and Sharae Harris are working as a team.

Rachael said: “We meticulously analysed the current West Suffolk College campaign and collated survey results from school leavers and adults who are thinking about returning to education. Based on this information we have used our branding and design knowledge to create a more interactive approach to the way the college holds its open events and the way it is portrayed within schools.”

Daniel Horne, who is doing the Level 3 Business course at West Suffolk College, said: “My campaign is all about inviting students to take up the many opportunities the college offers. The local community is at the forefront of what we do and the campaign message is a challenge to students to push themselves to the best of their abilities and hopefully develop into mature, talented adults by the time they leave college.”

Ellesse Patterson is completing a Diploma in Caring for Children.

She said: “This competition is a wonderful opportunity to gain crucial work experience which will greatly help with university and/or job applications.

“I have looked at the recruitment opportunities for a college in Suffolk and focused on possible flaws in previous marketing strategies. Word of mouth recommendations can be key. We are far more likely to listen to a peer’s opinion than to any other.”

Mercury editor Russell Cook said: “We are quickly getting to the crucial stage of the intern challenge and now the students have been chosen I’m looking forward to hearing their ideas this week and going on to work with them.

“It’s a brilliant initiative and a great way for the newspaper to be involved with the college and the students.”

shares

0 comments

Nearly 14,000 people flocked to the Felixstowe Spa Pavilion during the first three months of its re-opening. Photo: Su Anderson

The new owners of Felixstowe’s Spa Pavilion are celebrating after it was revealed thousands have flocked to see shows at the recently re-opened venue.

Suffolk County Council's chief executive Deborah Cadman

The union representing the largest number of staff at Suffolk County Council has called for all employees at the authority to be given the same pay rise as chief executive Deborah Cadman.

Joe and Ruth Lubbock celebrate their 75th wedding anniversary this week.

Suffolk couple Joseph and Ruth Lubbock are today celebrating their 75th wedding anniversary. LYNNE MORTIMER meets them as they mark three-quarters of a century as Mr and Mrs Lubbock.

crazy-weather-in-suffolk-today_2016-4-26_31626_68671

Changeable is the best way to describe the weather this week, with bright sunshine one moment and hail storms the next - but expect warmer days this bank holiday weekend.

Penny Warland with her husband choosing books at Braintree Library

An Essex gran has found a novel way of keeping in touch with her grandson in Australia – by reading him bedtime stories over the internet.

Keith Sadler at his home in Stowmarket.

A singer-songwriter from Suffolk whose life turned in a different direction due to health problems has released an album.

Candidates Tim Passmore, Cath Pickles, Helen Korfanty, Terence Carter and Simon Tobin all signed the pledge.

All five candidates running for Suffolk’s police and crime commissioner role have signed a pledge to end sexual violence against women and girls in the county.

Most read

Great Days Out

cover

Click here to view
the Great Days Out
supplement

View

Most commented

HOT JOBS

Show Job Lists

Streetlife

Newsletter Sign Up

Great British Life

Great British Life
MyDate24 MyPhotos24