Partly Cloudy

Partly Cloudy

max temp: 11°C

min temp: 6°C

ESTD 1874 Search

Bury St Edmunds: Three West Suffolk College students’ imaginative ideas win them a call up for the Mercury Challenge

16:56 19 March 2014

The Big Student News Takeover finalist at West Suffolk College in Bury St Edmunds. Left to right: Sharae Harris, Rachael Nixon and Ellesse Patterson.

The Big Student News Takeover finalist at West Suffolk College in Bury St Edmunds. Left to right: Sharae Harris, Rachael Nixon and Ellesse Patterson.

Archant

Three students at West Suffolk College are buzzing with delight and bursting full of ideas as they prepare for a two-week work placement with the Bury St Edmunds Mercury.

shares

Ellesse Patterson, Rachael Nixon and Sharae Harris, have won the finals of the Mercury Challenge’s The Big Student News Takeover, beginning on April 2.

They were chosen after making their impressive presentations at the college on Friday in front of a jury consisting of Mercury editor Russell Cook, digital manager Lorna Willis, HR officer Jane Berry and the college’s head of marketing and PR Emmanuelle Durand.

While graphic design students Rachel, 27, from Bury St Edmunds, and Sharea, 19, from Thetford, formed an impressive team, highlighting their plan of action at The Mercury with a series of stunning visual creations, 17-year-old Ellesse, from Haverhill, who is completing a diploma in caring for children, worked alone and come up with a raft of imaginative ideas.

Students entering the competition had to devise a campaign to help promote the college through the newspaper and its other media outlets throughout its parent company of Archant.

The Bury Mercury Challenge was launched in November 2013.

Students from across the college were invited to pitch for the opportunity to design a campaign brand, including a logo, strapline and visuals, for the college.

Judging took place during the college’s Enterprise Week, which was held between November 18 and 22, when the concept of a footprint, under the strapline A Step Further was chosen as the campaign theme.

That branding has been refined to A Step Forward in collaboration with Archant and students have been asked to work on building a campaign around it.

The winning student or students will be allocated a marketing and communication budget of over £30,000 to be used across Archant media platforms.

Mum of two Rachael said: “Presenting to the panel of judges was a bit scary at first. We weren’t really looking forward to that side of things, but it was fine once we were in there. We have to get used to presenting; we do quite a lot of it on the course and the panel were really friendly.

“Our main concept is to make the college campaign a bit more interactive. We separated our focus into two age groups, younger and older, and definitely wanted to make it a bit more interactive for the younger audience.”

Sharae added: “Towards the end, we finally started to feel we were hitting the mark, where we wanted to go. It has been quite difficult fitting this in with the rest of our work, because we have so many things going on, such as live brief and it was hard to do this on top of all that.

“But we really wanted to give it our best shot.

“The time we are going to spend on the paper is the best part of it – getting to see a part of the publishing industry from the inside.

“We will be getting a unique insight into newspaper publishing.”

Ellesse came into the competition at a later stage than the other two girls.

She said: “The day before the competition, I was rushing to get it all done, but it was worth it.”

Not only was Ellesse presenting on her own, it was the first time in her life that she had ever given a presentation, having been home schooled for a while.

She said: “It was terrifying. I didn’t know what to expect but the panel were really lovely and they liked my ideas.

“I focused on disenfranchised groups, those who are disadvantaged by their circumstances and might not be aware of the opportunities the college can offer them.

“There is a lot of support available for people who may have mental health issues, problematic backgrounds or family problems and I want to be sure they know that.”

shares

0 comments

General view of Bury St Edmunds Magistrates' Court

A Suffolk woman who left her dogs to bark so excessively that her neighbours felt like moving out of 
their home has been ordered to 
pay more than £2,000 by 
magistrates.

Antony Gormley statue at Aldeburgh Martello Tower.

A figure standing with arms folded will stare defiantly out to sea from the battlements of one of Suffolk’s coastal fortresses for the next 12 months.

Abellio Greater Anglia

A number of rail services to and from London have been cancelled after a person was hit by a train at Romford.

The names Milibond, Ed Milibond

The message is clear – young people are rising up to reject a negative politics 
of smear, writes Matt Gaw

The Hatchfield Farm site in Newmarket

A man with 17 years’ experience in Newmarket’s horseracing industry has hit out at its failures to uphold its own safety advice at the Hatchfield Farm planning inquiry.

Ambulance called after child on bike hit by car.

A child has been taken to hospital with minor injuries after being hit by a car this morning.

An East of England Ambulance Trust ambulance. Photograph Simon Parker

Check your medical stocks, remember your allergy medication and dress for the weather, warn ambulance chiefs this weekend as they prepare for a surge in calls.

Peter Tryon, left, receiving a long service award, on his 30th anniversary as director of music, from Bishop Clive, the former Bishop of Dunwich.

In three decades, retiring Bury St Edmunds church organist and musical director Peter Tryon has seen things change drastically.

Top chef James Martin at the launch of his new eatery at Stansted Airport.

Restaurants are investing in something different for their outlets at Stansted Airport.

Thurston Community College Principle Helen Wilson.

schools in Suffolk are set to have more than 100 spare places for Year 7 pupils this September, new figures have revealed.

Most read

Most commented

Topic pages