December 6 2013 Latest news:
Wednesday, September 18, 2013
A former Suffolk schoolgirl whose talent was scouted in her local Co-op is making a name for herself among the world’s fashion elite.
Vita West has been modelling the latest catwalk trends at London Fashion Week, walking in the footsteps of style icons Naomi Campbell and model-of-the-moment Cara Delevingne.
The 18-year-old from Charsfield made her debut at the prestigious biannual event at Somerset House, closely scrutinised by some of the industry’s most discerning experts, from global fashion houses and glossy magazines.
In the last few days she has modelled for Jean-Pierre Braganza, Holly Fulton and London-based womenswear label Marques’ Almeida, although as a devout Christian, Vita did not work on Sunday.
Scouted two years ago at the Co-op in the Wickham Market by Samantha Simpson, the former new faces director at Premier Model Management, Vita was quickly snapped up by one of the most prestigious agencies in the world, IMG, which also looks after supermodels Lara Stone, Gisele Bundchen and Miranda Kerr.
Having picked up an A* and two As this summer in her A-level exams at Thomas Mills High School, in Framlingham, she will be modelling full time for the next two years before heading to university.
Mrs Simpson, who spotted the fresh-faced teenage daughter of local solicitor Frances Barker of Blockslegal LLP, said: “As soon as I saw Vita, I knew she was utterly unique –that brilliant combination of beautiful and smart.”
Vita has already been photographed by Horst Diekgerdes for Harper’s Bazaar, i-D and Surface magazines, as well as advertising for Top Shop and in Barcelona for Spanish firm Bershka.
Mrs Simpson, who remains Vita’s mother agent and whose expertise have given her opportunity to take part in shoots and shows at the highest level of fashion, said: “She’s worked so hard to get ready for London Fashion Week, practicing her walk every day.
“The day she got her fantastic A-level results, we celebrated by getting her ‘model wardrobe’ together in Ipswich.
“She puts her heart and soul into everything she does. I’m so proud of her.”
With a warm close family around her, Vita remains unfazed by success.
When the shows are over, she is looking forward to returning to Suffolk for large amounts of her mum’s autumn fruits crumble.