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Colchester ‘well ahead’ and poised to pass GO in East Anglian Monopoly poll

20:32 19 February 2016

Colchester Castle is a big draw for Britain's oldest recorded town.

Colchester Castle is a big draw for Britain's oldest recorded town.

Contenders for a customised board include Bury St. Edmunds, Colchester, Great Yarmouth, King’s Lynn, Newmarket and Sudbury.

The search to find the most “beautiful” place in the East Anglian region is well underway, with polls closing tomorrow. Colchester, which is home to Jumbo, Colchester Castle and Colchester Zoo, is currently leading the way.

Monopoly chiefs in London shortlisted six East Anglian towns in a region-wide “beauty contest.”

Their chosen locations were Bury St. Edmunds, Colchester, Great Yarmouth, King’s Lynn, Newmarket and Sudbury.

And bosses say the winner will land its very own Monopoly board later this year.

The prettiest place will get their own board, which will see 22 customised sites – such as St Edmundsbury Cathedral in Bury St Edmunds and Colchester Castle – swapping places with the likes of Mayfair and Park Lane.

Creator Emma Lodwick, a custom games development executive at Winning Moves UK, said:

“Each are proving very strong contenders. We originally began with a list of ten but have shortlisted these final six. The shortlist spans the whole of East Anglia from Great Yarmouth in the east to Newmarket in the west, to Colchester in the south and King’s Lynn in the north.

“The factors that will decide are two-fold. Firstly the strength of popular feeling and pride for a particular place. And secondly, the diversity and beauty of potential landmarks to fill the board.”

“So it’s in effect a beauty contest – to borrow a celebrated Monopoly phrase – with the only difference being there is no prize for coming second, just first.”

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