Partly Cloudy

Partly Cloudy

max temp: 23°C

min temp: 16°C

ESTD 1874 Search

The pigs have arrived. See the latest

Pigs Gone Wild

news here.

Danbury: There’s further growth in Xmas turkey market, says turkey supremo Paul Kelly

06:00 01 March 2014

Paul Kelly, his wife Marisa, their children, India, Toby and Ella, and Paul

Paul Kelly, his wife Marisa, their children, India, Toby and Ella, and Paul's father, Derek Kelly

Archant

There is untapped growth potential in the traditional Christmas turkey market, according to one of the sector’s leading figures.

Paul Kelly, managing director of Danbury-based premium turkey producers Kelly Turkeys is urging Christmas turkey producers to get into the market for joints and added value products.

“While whole bird sales do make up the majority of Christmas sales, the market for joints and added value products is growing. This is a market you must get into in order to stay in the race.”

“Crowns and joints were averaging about £16 per kg at retail at Christmas — they can be very profitable.”

Providing added value is one of the keys to future growth, he said.

“Quality farm fresh turkeys have the potential to increase their market share in the long term, providing we as farmers work hard at ensuring consumers know where to buy our turkey and offer an easy order service with a range of added value products to satisfy demand,” he said.

He says producers should be using the internet to make ordering easy .

“In 2013 just 11% of our retail orders were received via our traditional price list that is mailed out to our customers. Of all our retail orders online, 62% were taken out of office hours. You need to provide a 24/7 ordering service and it must be online — and not a telephone answering machine.”

This year FarmGate Hatcheries, which is part of the family-owned Kelly Turkeys, is offering a range of five breeds in both bronze and white, to poult customers.

“I think I can confidently say I have tasted more turkeys of different breeds than anyone on the planet,” he said in FarmGate Hatcheries’ newsletter.

“I can assure you there are big differences in various breeding lines for both bronze and white. We have stopped breeding from two pure lines over the past three years because of relatively poor eating quality.

“Ultimately it is the experience your customers have at the Christmas dinner that is the key to repeat business.”

The firm says its day-old poults, which are available from mid May to mid September, have gone up in price, but by less than 1%, due to inflation in power and wages which offset savings in feed costs.

0 comments

Updated GVs of the Apex in Bury St Edmunds.

A popular Bury St Edmunds music venue could save the taxpayer £150,000 a year by raising ticket prices an average of just £2.

The Milburn Centre Syndicate at the West Suffolk College in Bury St Edmunds, Suffolk have scooped £1 million pounds in the National Lottery. Some of the lucky winners received their cheque at Ickworth Hall Hotel, Suffolk.  Picture by: Jason Mitchell

A syndicate of 20 West Suffolk College staff are celebrating their Lotto Millionaire Raffle win.

breaking-news-generic

Police probing a possible sighting of a man near Colchester Garrison this afternoon have confirmed the incident is not linked to the RAF Marham investigation.

Cecil and Alice Westgate, of Nayland, are celebrating their 70th wedding anniversary.

A combination of wonderful Sunday lunches and the fact that his wife is “perfect in almost every way” has kept Cecil Westgate happily married for the past 70 years.

The main terminal building at Stansted Airport

A fugitive brothel madam who went on the run for seven years abroad before being caught at Stansted Airport is behind bars.

Laura Pearman and Elise Augier from Martin & Co with Jack Nicholl and Paul Seymour of pigs gone wild welcome Trotter Pig back after he returns from Hogspital. Pictured with some young pig fans.

Trotters Pig returned to the Pigs Gone Wild trail in Ipswich this lunchtime after being damaged earlier this month.

Two sons setting off on fundraising bike ride after their Bury dad (Garry Barker) died from an extremely aggressive form of cancer. Setting off from Ram Meadow.

The family of a Bury St Edmunds stalwart have spoken of the aggressive cancer that devastated their lives after the previously healthy 60-year-old died just weeks after his diagnosis.

Most read

Great Days Out

cover

Click here to view
the Great Days Out
supplement

View

Most commented

HOT JOBS

Show Job Lists

Streetlife

Newsletter Sign Up

Sign up to the following newsletters:

Great British Life

Great British Life
MyDate24 MyPhotos24