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Darsham: Broadcaster Emma Freud gets sneak preview of new East of England Co-op ‘farm shop’ store

14:14 15 April 2014

Darsham Hamper: Emma Freud with left to right, Roger Grosvenor, Clive Mann and John Clarke

Darsham Hamper: Emma Freud with left to right, Roger Grosvenor, Clive Mann and John Clarke

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A local celebrity was given a sneak preview of a new style of East of England Co-op store opening this week near Yoxford.

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Darsham Hamper: Clive Mann, vice president of East of England Co-op, and Roger Grosvenor, executive officer retail, present Emma Freud with a Sport Relief cheque for £500Darsham Hamper: Clive Mann, vice president of East of England Co-op, and Roger Grosvenor, executive officer retail, present Emma Freud with a Sport Relief cheque for £500

Emma Freud OBE visited the Darsham Hamper and Café, which aims to showcase the store chain’s Sourced Locally range of products, and was given a donation for the Sport Relief charity which she supports.

Emma, who is a broadcaster, Comic Relief trustee and long-time resident of Walberswick, enjoyed a behind the scenes tour of the new farm shop style store on the A12, which has been created on the site of a former Little Chef restaurant.

It is set to be an East of England Co-op’s flagship store featuring food and drink supplied direct from farmers, growers and producers in Suffolk, Essex and Norfolk.

Emma said: “It’s fabulous to see the transformation that has taken place at the Darsham Hamper. I regularly shop at my local East of England Co-op store in Walberswick and am a big supporter of local food – so it’s great that the Darsham Hamper will showcase the very best that the region has to offer.”

Darsham Hamper: Roger Grosvenor, Emma Freud and Clive Mann with a donation to Sport ReliefDarsham Hamper: Roger Grosvenor, Emma Freud and Clive Mann with a donation to Sport Relief

Azzouz El-Mahraoui, owner of Coffeelink presented Emma with the first coffee from his in-store café.

Coffeelink, one of the Co-op’s Sourced Locally suppliers, operates espresso bars across the region and will offer visitors to the Hamper speciality tea and coffee and freshly prepared meals, using locally sourced products.

Clive Mann, vice-president of the East of England Co-op, presented Emma with a £500 donation to Sport Relief.

The grand Easter opening takes place at Darsham Hamper, London Road, Darsham, Suffolk IP17 3QR on Thursday, April 17, from 10am with live music, children’s Easter activities, and Sourced Locally tastings.

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