Overcast

Overcast

max temp: 9°C

min temp: 5°C

ESTD 1874 Search

East Anglia: Anglia Ruskin marketing students to assist launch of Pint Please beer app

13:00 17 August 2014

Pint Please app designer Juha Karppinen and Anglia Ruskin University business management student Emily Gerrard.

Pint Please app designer Juha Karppinen and Anglia Ruskin University business management student Emily Gerrard.

Archant

Marketing students at Anglia Ruskin University are getting a taste of real business − and real ale − thanks to the release of a new iPhone beer app called Pint Please.

shares

The free app, which enables users to rate beers and share recommendations, is already proving a success in Finland and was launched in the UK at this week’s Great British Beer Festival at Olympia in London.

The Finnish entrepreneurs behind the app have teamed up with marketing academics and students from Anglia Ruskin’s Lord Ashcroft International Business School to give students the opportunity to promote the app, and study the results.

Following a competition among students, Giulia Pilleri designed a special Pint Please beer (described as soft fruit with a hint of elderflower on the aroma and with a sweet crisp fruity taste fading to a dry bitter finish, 4.1% ABV) which has been specially brewed for the launch by Peterborough-based Oakham Ales, the first UK brewery to sign up to the app.

Students will be helping with promotional work by demonstrating the app in pubs close to Anglia Ruskin’s campuses in Chelmsford, Cambridge, and Peterborough, and Emily Gerrard, a third year business management student, has been recruited as a social media advisor.

She has alsobeen awarded a special Pint Please bursary to write her dissertation around the app’s social media strategy.

Tim Froggett, senior lecturer in marketing, said: “Anglia Ruskin is very keen to promote engagement with companies and for students to have as many opportunities to gain work experience as possible. And who better to get involved in a new beer app than students!”

Finnish-born Juha Karppinen, one of the co-founders of Pint Please, said: “The idea came to me when I visited Finnish pubs with friends and ended up forgetting the names of the labels I enjoyed the most.

“Those using our app will be able to receive personalised beer recommendations based on their tastes. The app can also synch with the users of other social media, such as facebook and Twitter.”

Adrian Posnett, managing director of Oakham Ales, added: “The new app is easy to navigate and attractively designed, and I’m confident will be popular with our drinkers, who we know love to share their views on our beers.”

To download the Pint Please app, visit http://bit.ly/pintpleaseUK

shares

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other East Anglian Daily Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by East Anglian Daily Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique East Anglian Daily Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Chelmsford Crown Court

A woman has been left permanently disabled after a driver who had taken a cocktail of drink and drugs smashed into her car.

Campaigners say it is promising that schools are reporting racist incidents

Almost three incidents of racism were reported in Suffolk schools every day during the last academic year, shock new figures have revealed.

Mark Bee has pushed to ensure better broadband is brought to Suffolk.

Suffolk County Council leader Mark Bee last night insisted he wants to continue playing “an active role” in politics in Suffolk, as he announced he would quit his role next month.

Hunting for eggs

Will you be feeding the newborn lambs at The Museum of East Anglian Life, trying your hand at archery at Ickworth House or hunting eggs at The Middy’s Steam up this weekend?

Abbey Gardens - are you proud of Suffolk's green spaces?

Welcome to Suffolk Says – your opportunity to give your views on a range of important issues in our county.

Abellio Greater Anglia said train services between London Liverpool Street and Norwich are returning to normal but some services may still be cancelled.

Train services in Suffolk are returning to normal this morning after high winds caused widespread disruption yesterday.

A large tree has smashed into electricity cables after heavy winds in Great Barton.

Strong winds early today have brought down trees and power lines around the county, causing disruption for morning travellers.

B&Q is to close as many as 60 stores over the next two years as part of a restructuring of its UK and Ireland business.

Home improvement chain B&Q is to close as many as 60 stores over the next two years as part of a restructuring of its UK and Ireland business.

Mark Bee and his deputy Lisa Chambers at Endeavour House in Ipswich after they saw off last year's challenge to their leadership.

Conservative councillor Mark Bee is to step down as leader of Suffolk County Council after four years in the role.

Voting isn't the only form of political engagement

The ideological machine that is meant to serve us has gone wrong and is tyrannising us, but that doesn’t mean we should boycott the ballot box

Most read

Most commented

Topic pages