July 24 2014 Latest news:
Saturday, May 3, 2014
With crucial anniversaries this year and for several years ahead, tourist bosses in the region hope the emphasis on East Anglia’s heritage could be crucial to the growth of the sector.
The region’s tourism industry is hoping to benefit from more visits from both British and foreign visitors – and a new report from Barclays Bank gives real hope that foreign visits will increase.
It expects the value of foreign visitors to the East Anglian economy to increase from about £875 million last year to about £1.1 million by 2017.
The centenary of the First World War is a key element driving an interest in the region’s heritage, but other significant anniversaries are also playing their part.
This year marks the 75th anniversary of the Sutton Hoo discovery which changed the way many people thought about the Anglo Saxons whose arrival in this country marks the start of English history.
And next year’s 800th anniversary of the signing of the Magna Carta is already featuring on the region’s tourist trail – one of the originals is currently on display in Bury St Edmunds.
Visit Suffolk chief Keith Brown said the area’s heritage was vital to attract visitors: “It is one of the most important factors behind why people come to visit the area.
“Suffolk’s heritage is incredibly rich, but it is also important that there are new ways of presenting this – and that is what we are seeing at this important time.”
Visitors to the area do not recognise county boundaries – tourists staying in Suffolk are unlikely to shun an attraction like Colchester Castle simply because it is on the other side of the county boundary.
At Visit Essex marketing manager Elli Constantatou said heritage remained a key attraction for visitors to the county.
She said: “We are seeing more visitors coming from other countries, and they don’t come here because of the weather! It is the heritage that is the big attraction.
“Essex has the oldest town in Britain, Colchester, and the restoration of the castle is magnificent. That will attract many visitors both locally and from further afield.”
The Barclays report says that American, French and German visitors are currently the most numerous in East Anglia – but visitors from China are likely to be in third place by the year 2017.
Jane Galvin from Barclays said: “From its picturesque villages and market towns, to the sandy beaches along the coast, the East of England boasts an abundance of popular leisure destinations and shopping centres across the region.
“Businesses putting in the time and effort will carve out an advantage that will enable them to offer something more tailored for each nationality that visits the region.”