Partly Cloudy

Partly Cloudy

max temp: 11°C

min temp: 9°C

ESTD 1874 Search

East Anglia: Tie-in between Visit East Anglia and Anglia Farmers expected to boost region’s tourism sector

17:40 24 June 2014

Visit East Anglia CEO Keith Brown with Affinity General Manager Louis Clabburn

Visit East Anglia CEO Keith Brown with Affinity General Manager Louis Clabburn

Archant

A ground-breaking link between tourism organisation Visit East Anglia (VEA) and a farmers’ co-operative is expected to provide a boost to the region’s tourism sector.

VEA, which moved into new rent-free offices at Anglia Farmers’ (AF) site at Honingham Thorpe, Colton, near Norwich, last week, says the partnership will bring a wide range of purchasing benefits to its tourism business members through the co-op’s agricultural purchasing arm.

The benefits are also available to Visit East Anglia’s local destination partners including Suffolk Coastal District Council, Visit North Norfolk, Norfolk Tourism Attractions Association, Broads Tourism Forum and Visit Norwich.

Visit East Anglia, a leading tourism promotion organisation formed by tourism businesses in Suffolk and Norfolk, manages the Visit Norfolk, Visit North Norfolk, Visit Suffolk brands and also undertakes much of the promotion of the region on behalf of train company Abellio Greater Anglia. It was previously located in offices at Banham Zoo.

Through the deal, it will be able to offer a bespoke package to its members, which it says will help tourism attractions across the region to save time and money on a wide range of products, including fuel, electricity and building materials.

“This is an important development for tourism businesses as whilst the market is showing encouraging levels of confidence regarding future visitor numbers, businesses are experiencing increased costs that if not addressed, could mean that profitability and eventually sustainability is at risk,” VEA said.

“The combination of the effective marketing of our destinations bringing new visitors into the region and the cost-saving potential in purchasing through AF is a compelling reason for businesses to participate.”

VEA member the Zoological Society of East Anglia is already sourcing through AF. Its director of operations Martin Dupee said: “The Zoological Society of East Anglia saves over 30% by purchasing its bulk propane gas through Affinity. The association between Affinity, the Norfolk Tourist Attractions Association and now, Visit East Anglia, has given opportunities for others to join and start saving money on gas and other key business costs and I strongly recommend everyone do this.”

Keith Brown’ VEA’s chief executive, said they were tapping into the expertise of AF’s expert buying team.

“The combination of the two is quite unique and that’s what we are hoping to exploit,” he said.

VEA is encouraging businesses to support and join their local tourism organisations to give them access to the programme. If a tourism business does not have such a local tourism organisation nearby, then they can join Visit East Anglia directly.

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other East Anglian Daily Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by East Anglian Daily Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique East Anglian Daily Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Police are investigating the break-ins

Police have launched an investigation into a string of 26 burglaries in the last week across west Suffolk in which cash, jewellery and electrical items have been stolen.

The Woodbridge Kitchen Company is the winner of the annual Christmas window competition. Left to right: Terry Hunt,  Mayor Stephen Atwell, Kirsteen Torrance, Lydia Hall, Scott Matheson-Barr, Una Mitchell and Geoff Holdcroft.

The award for a Suffolk town’s ‘best dressed Christmas window’ made a short journey across the street after changing hands for the first time in two years.

Fatal accident just outside the village of Hitcham on the B1115.

A 50-year-old man from east London who was arrested in connection with a fatal road crash in Hitcham last week has been bailed.

Cross country services could be transformed by East West Rail.

Hopes of building a major new rail link from East Anglia to Bristol, creating an “Arc of Prosperity” around London have received a major boost.

Father Christmas visited the Framlingham Wobblers, L-R, Jo  and Maddie Ryall,Father Christmas and Charlie Heffernan.

The young movers and shakers at a Suffolk preschool club welcomed a very special guest to their festive celebration.

Endeavour House, Suffolk County Council HQ

Suffolk County Council is increasingly taking on a new role as a landlord for other organisations as services are transferred to outside bodies, councillors will be told later this week.

Ipswich Magistrates Court on Elm Street.

A speeding driver who failed to take a breath test after being pursued by police has been disqualified from driving for 24 months.

Most read

Great Days Out

cover

Click here to view
the Great Days Out
supplement

View

Most commented

HOT JOBS

Show Job Lists

Streetlife

Newsletter Sign Up

Sign up to the following newsletters:

MyDate24 MyPhotos24