Partly Cloudy

Partly Cloudy

max temp: 6°C

min temp: 1°C

Search

Essex litter campaign hailed a success

PUBLISHED: 13:37 08 January 2016 | UPDATED: 16:43 08 January 2016

Tesco team litter picking in Braintree

Tesco team litter picking in Braintree

Archant

Litter levels in Essex have fallen by 41% after the launch of a county-wide campaign to tackle street waste.

The Cleaner Essex Group saw councils team up with more than 300 businesses to launch the Love Essex campaign in a bid to both reduce rubbish and pick up the litter dropped by people.

In Essex street cleaning alone costs taxpayers almost £17million a year.

The Love Essex campaign reminded people to bin their litter responsibly, or risk a fine for littering from £75. Campaign messages were displayed on posters, bus stops, buses, fast-food packaging and across social media.

Independent figures released by Keep Britain Tidy have revealed the campaign – which ran from August 24 until mid-October – has resulted in and two-fifths reduction in fast-food litter, and 41% fall in all litter.

Wendy Schmitt, Braintree district councillor for environment and place, said: “Binning your litter is an easy thing to do and makes our county a nicer place to live.

“I’m glad we’ve been able to pool resources and work together with so many others to reduce litter. Essex is a beautiful part of the country so it is very frustrating when people drop litter.”

Among the businesses involved were Dominos, KFC and McDonalds.

Alex Cook, store manager at Braintree Tesco, said: “Tesco has a big social responsibility to help keep our county litter free and we have loved doing our bit for the campaign alongside the council.

“Our teams participated in community litter picks and this is an important step to clean up our towns and raise awareness.”

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other East Anglian Daily Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by East Anglian Daily Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique East Anglian Daily Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

A Dovercourt woman died after she was mistakenly prescribed 10 times the dose of her heart disease medication by a pharmacy, an inquest has heard.

A Constable country village “under siege” from housing developers is considering divorcing Suffolk and joining Essex to fight back against development.

From the tranquil Broads to the coastal hotspots of Southwold and Cromer, the value of the tourism industry in East Anglia has topped £10bn for the first time this year. But business leaders believe the winds of change may be blowing in.

A planning inquiry into proposals to build 300 homes in Kesgrave has stalled after it was ruled that a key report on housing needs in Suffolk was needed for a fair decision to be made.

New university rankings revealed today show the University of Essex has climbed nine places while the University of Suffolk has appeared on the list for the first time.

Crew members from the lifeboat station in West Mersea battled for five hours this afternoon to save a wooden boat from sinking off the coast of Burnham-on-Crouch.

A drunk motorist who drove at speeds of up to 110mph during a police chase on Suffolk roads has been jailed for 16 months.

Most read

Eating Out in the Broads

cover

Click here to view
the Eating Out
supplement

View

Visit the Broads

cover

Click here to view
the Visit the Broads
supplement

View

Most commented

HOT JOBS

Show Job Lists

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter
MyDate24 MyPhotos24