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Essex litter campaign hailed a success

PUBLISHED: 13:37 08 January 2016 | UPDATED: 16:43 08 January 2016

Tesco team litter picking in Braintree

Tesco team litter picking in Braintree

Archant

Litter levels in Essex have fallen by 41% after the launch of a county-wide campaign to tackle street waste.

The Cleaner Essex Group saw councils team up with more than 300 businesses to launch the Love Essex campaign in a bid to both reduce rubbish and pick up the litter dropped by people.

In Essex street cleaning alone costs taxpayers almost £17million a year.

The Love Essex campaign reminded people to bin their litter responsibly, or risk a fine for littering from £75. Campaign messages were displayed on posters, bus stops, buses, fast-food packaging and across social media.

Independent figures released by Keep Britain Tidy have revealed the campaign – which ran from August 24 until mid-October – has resulted in and two-fifths reduction in fast-food litter, and 41% fall in all litter.

Wendy Schmitt, Braintree district councillor for environment and place, said: “Binning your litter is an easy thing to do and makes our county a nicer place to live.

“I’m glad we’ve been able to pool resources and work together with so many others to reduce litter. Essex is a beautiful part of the country so it is very frustrating when people drop litter.”

Among the businesses involved were Dominos, KFC and McDonalds.

Alex Cook, store manager at Braintree Tesco, said: “Tesco has a big social responsibility to help keep our county litter free and we have loved doing our bit for the campaign alongside the council.

“Our teams participated in community litter picks and this is an important step to clean up our towns and raise awareness.”

The Duke of Cambridge leaves his role as a pilot for the East Anglian Air Ambulance today. Here, he tells of his pride at doing the job, and pays tribute to his colleagues, and to the people of East Anglia.

A woman was taken to hospital following a two-car crash in Lowestoft last night.

A teenager from Newport is recovering after being struck down with a potentially fatal syndrome affecting just one in a million people.

Ipswich’s free shuttle bus between council offices in Russell Road and the town centre has been saved after the borough agreed to pick up the bill for it.

A 50-year-old man from Cambridgeshire who was arrested after a fatal crash on the A140 on Tuesday will appear in court tomorrow to face dangerous driving charges.

An Essex father who threw a corrosive liquid at a teenager outside a popular restaurant in Walton-on-the-Naze will now face years behind bars.

A jealous Suffolk man who fired a BB gun at a car after finding text messages from the vehicle’s owner on his partner’s phone has been jailed for ten months.

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