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Ipswich: Conversion work starts at multiplex cinema

17:29 05 September 2012

Cineworld in Ipswich

Cineworld in Ipswich

CONVERSION work has started on turning the largest screen at the town’s Cineworld Multiplex into a state of the art IMAX cinema.

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The cinema, which opened in 1998, is having its largest makeover – and the work should be completed by the end of October.

It is not clear whether there will be other improvements at the cinema – visitors have complained about the state of some of the seats and the worn appearance of carpets which have been in place since the 11-screen multiplex opened 14 years ago.

Staff from the cinema are already being prepared for the introduction of the IMAX screen – they have been taken to see the company’s cinema at Crawley in Sussex which has already been converted.

IMAX cinemas show films on huge curved screens which allow the audience to absorb themselves in the action.

Tickets for such performances cost more than those in normal screens and many blockbusters are now filmed with a view to be shown in an IMAX cinema – the recent Batman movie The Dark Knight Rises had a special IMAX version.

Crispin Lilly of Cineworld said: “The response from our customers to our recently opened IMAX auditoriums in Crawley, Edinburgh and Sheffield has been overwhelmingly positive, and today’s announcement is a direct result of our success to date.”

Piers Button, Cineworld Ipswich general manager, added: “We couldn’t be more excited to be bringing this amazing cinema experience to our customers. We can’t wait to open this screen in style with the latest Bond film, Skyfall.”

Ipswich Central chief executive Paul Clement said the news about the IMAX was a real shot in the arm for the town – and comes as Vue cinemas is proposing to develop a nine-screen complex in the Buttermarket Centre.

He said: “Cinema-goers in Ipswich will have more choice with two modern multiplexes. Ipswich will be the first place in East Anglia to have an IMAX cinema, and it is good that Cineworld want to invest so heavily in the town.

“These two developments should have a major impact on the town centre and make it a more vibrant and busier place for people to visit.”

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8 comments

  • "Ipswich will be the first place in East Anglia to have an IMAX cinema..." Not true, there is an Imax at the Odeon in Norwich.

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    GrumpyGrump

    Wednesday, September 5, 2012

  • WHAT? Your expensive as it is!! How much is it going to be to have you make the revenue back on that?? Roll on vue, its been too long just having you there need competion

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    an idea

    Wednesday, September 5, 2012

  • The story mentions that the films come at a higher price. does this therefore mean that the already sky high prices of nearly £10 pp is going to rise again?!?!?!?!?

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    ipswich born and imbred

    Wednesday, September 5, 2012

  • An Unlimited card is 15 quid a month and I can watch a film without having to stuff my face with junk food. You can always take your own food and drink and with the car park ticket being refunded I can go and see a fil for only the price of fuel to get there. I am actually looking forward to having an Imax screen locally without having to travel up the Godforsaken A140 to a different county.

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    Felixstowe_Penguin

    Wednesday, September 5, 2012

  • How will Ipswich be the first place in East Anglia to have an IMAX when Odeon Norwich already has one?

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    Rob Black

    Wednesday, September 5, 2012

  • lets hope they up there customer service as well

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    ipsjohn

    Wednesday, September 5, 2012

  • Your spot on Felixstowe Penguin. For people that go regularly just get a £15 a month card for unlimited films, take your own food and drink (or if you buy it there you get a discount being a card holder) and get your parking refunded. For people who don’t go often enough to need a card then the cinema is effectively a night out for you and you wouldn’t complain about spending £10 on a night out to other places like a meal or show or something would you. Also to the person who said they cant wait for Vue and that Cineworlds too expensive, what makes you think Vue will be any cheaper? They will charger similar prices and try to get you there with the newer facilities only. Even Odeons are similar prices to Cineworld these days.

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    Monkey1986

    Thursday, September 6, 2012

  • I wonder if they will reduce the ridicilous ticket prices. For 2 tickets, parking and food its £30.00 !! You can watch the film in the comfort of your own homea couple of months later omn DVD forf £9.99

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    the opinion man

    Wednesday, September 5, 2012

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