Partly Cloudy

Partly Cloudy

max temp: 24°C

min temp: 15°C

ESTD 1874 Search

Ipswich: Debenhams, Marks & Spencer and BHS back super-strength alcohol campaign

18:21 20 December 2012

Alcohol crackdown

Alcohol crackdown

A CAMPAIGN to rid Ipswich of cheap super-strength alcohol has been given a major boost after a trio of national stores signed up to the initiative.

shares

Reducing the Strength

The Reducing the Strength campaign was launched in the town in September.

The campaign aims to stop the sale of cheap super-strength beer, lager and cider from off-licensed premises.

The campaign is a joint initiative between Suffolk Police, NHS Suffolk, Ipswich Borough Council, Suffolk County Council and the East of England Co-Operative Society.

Reducing the Strength asks off-licence owners to voluntarily remove super-strength products from their stores.

British Home Stores, Marks & Spencer and Debenhams have all agreed that none of their Ipswich stores will sell highly alcoholic beer, lager and cider.

Although the Reducing the Strength campaign is voluntary, Debenhams has also agreed to make this a permanent part of its licence by making a minor variation to its licensing conditions.

The initiative, run by Suffolk police and partners, was launched in the town in September. The East of England Co-Operative Society, Tesco and Waitrose are among the major retailers to sign up, while 64 smaller stores are also on board.

The campaign is a joint initiative between Suffolk police, NHS Suffolk, Ipswich Borough Council, Suffolk County Council and the East of England Co-operative Society.

As part of its ongoing work, Suffolk Police’s Licensing Team works with stores across the county to ensure that businesses adhere to licence conditions and that any issues leading to crime and anti-social behaviour around the premises are dealt with.

John Alcock, street drinking liaison officer said: “We are extremely pleased that we are continuing to gain support for our campaign, which will have such a positive effect on community life in Ipswich.

“Various pro-active initiatives such as this are ongoing in Ipswich at the moment and we are seeing some fantastic results for the town.

“It is very important that our local retailers continue to support us and help us in achieving these long-lasting results.”

Related articles

shares

2 comments

  • Meanwhile loads of smaller independent stores continue to stock it by the shelf load and will reep all the profits! Pointless. There are 3 stores all about all 5-10 minutes walk away from me and they have loads of the stuff!

    Report this comment

    Vigilant_Citizen

    Thursday, December 20, 2012

  • I've never seen a "street drinker" in Marks and Spencer.

    Report this comment

    daft fader

    Thursday, December 20, 2012

The views expressed in the above comments do not necessarily reflect the views of this site

Police are investigating

Essex Police are investigating after silver-plated cutlery and an imitation Rolex watch were stolen from the house in Fennes Road.

The scene of the collision on the A1088 at Honington.

Dr Ronak Patel, aged 33 of Ixworth, died following a collision between a lorry and the Volkswagen Golf he was driving this morning.

An 82-year-old woman who died after a collision in Little Wigborough near Colchester last month has been named as Jean Wilcox.

An 82-year-old woman who died after a collision in Little Wigborough near Colchester last month has been named as Jean Wilcox.

The scene after a raid at the Costcutter supermarket in Woolpit.

Crooks used a stolen JCB Digger to smash into a supermarket and steal a cash machine thought to have contained thousands of pounds in a ram raid in Suffolk.

Ipswich Magistrates Court in Elm Street.

A Mothercare shop worker had admitted stealing childcare and maternity items worth nearly £12,500 and selling a stolen pushchair to a police officer.

Ipswich Magistrates Court in Elm Street.

A dishonest driver has admitted filling up with petrol on 14 occasions at garages across Suffolk and Essex but failing to pay for his fuel.

Ipswich Crown Court

A robber who broke into an Ipswich flat before threatening the occupant with a kitchen knife has been jailed.

Hare coursing (stock photo)

Four men and a teenage boy arrested in connection with hare coursing in Suffolk have been charged, police have said.

Wayne Leech and Mark Ripper with soap star Gemma Atkinson at the Slimming World Man of the Year awards

Two Suffolk men have shed a total of more than 21st in little over a year – and been named among the country’s top male slimmers for 2015.

Rural crime has been falling in Suffolk and across East Anglia.

New figures show a significant fall in the level of rural crime across the region – but there are significant differences between Suffolk and Essex.

Most read

Most commented

Topic pages